robert cottrell

I holds a Bachelor of Fine Arts degree with a concentration in Graphic Design from California State University, Fullerton.</span></p><p><br></p><p><span style="background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.9);">My most recent role at Fuse Interactive, I served as the lead creative for the Kawasaki account, spearheading global campaigns that boosted product sales and expanded brand impressions. My responsibilities included mentoring the junior design team, ensuring accuracy and design integrity, and managing Kawasaki Racing's creative output. This encompassed art directing photo shoots, developing event collateral, and executing weekly win campaigns.</span></p><p><br></p><p><span style="background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.9);">Key Skills &amp; Expertise</span></p><p><span style="background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.9);">• Art Direction: On-location and studio photo shoots, lifestyle and action photography, talent and location scouting, and photographer selection.</span></p><p><span style="background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.9);">• Creative Execution: Campaign development, branding, logo design, print ads, social media campaigns, and video graphics.</span></p><p><span style="background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.9);">• Deliverables: Packaging, POS displays, event signage, UI/UX design, trade show booths, apparel graphics, and store window designs.</span></p><p><span style="background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.9);">• Technical Mastery: Photo selection, retouching, composites, video art direction, and client presentations.</span></p><p><br></p><p><span style="background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.9);">Notable Achievements</span></p><p><span style="background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.9);">• Developed impactful global campaigns for Kawasaki, enhancing brand visibility and driving sales.</span></p><p><span style="background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.9);">• Directed end-to-end creative processes for various deliverables, including print, digital, and environmental design.</span></p><p><span style="background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.9);">• Mentored and led design teams, fostering a collaborative and innovative creative environment.</span></p><p><br></p><p><span style="background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.9);">Professional Strengths</span></p><p><span style="background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.9);">I am known for his efficiency, dedication, and ability to balance creative excellence with tight deadlines. I thrive on pushing boundaries to deliver exceptional work within time constraints.</span></p>