Robert Adams
Senior Art Director · GearShift Advertising
Costa Mesa, California
In My Own Words
<p>I am a creative designer and team leader with proven experience in art and design at a leading sports lifestyle brands and top tier international communication agencies. World class expertise in all aspects of design including: </p><p>• Brand, product and corporate communications </p><p>• Brand development </p><p>• Photo and video shoot direction and production </p><p>• Product label and packaging </p><p>• Event and entertainment marketing </p><p>• In-store communication and customer experience </p><p>• Digital and social media </p><p>• Running and mentoring world class design teams</p>
Work Experience
Art Director
QALO Inc.2017 – 2018
Responsible for creative on all platforms including digital, social and instore experience • Rebranded and unified design look and feel for brand overall in retail, ecommerce and digital platforms • Launched new e-commerce website and new brand categories to expand future brand positioning • Worked with world class athletes and influencers on both social campaigns and brand initiatives
Art Director, Classics
Vans a Division of VF Outdoor2016 – 2017
Creating world wide campaigns for lifestyle initiatives which in turn drive over 65% of brand revenue • Collaborating with hallmark brands and team creating all aspects of design from digital, social and instore experience
Art Director, Sports Marketing
Hurley2002 – 2016
• Launched industry leading technical boardshort, clothing and sandal category, Phantom. Resulting in creating a new industry standard and promoting company to innovation leader. • Collaborated and directed all design for the US Open of Surfing and the WSL Hurley Pro Trestles leading to massive company growth and awareness. • Strong experience in instore communication and point of purchase design improving product knowledge and customer base. • Created world class campaigns around pinnacle product categories in a team rich environment increasing sales and brand exposure. • Facilitated special events for corporate synergy and community outreach.
Creative Designer
ideaSpa / Trailer Park2000 – 2002
Creation of graphics for entertainment industry clientele in a fast paced, high energy environment. • Worked with an award winning team to create dynamic campaigns for both movie and music related clientele including Universal, MGM, MCA Records and more.
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