Rob Benson
Graphic Designer
Anaheim | United States
Skills
No information
Interests
Music
Art
Food
Movies
Comic books
Nerding out on anything cool.
In my own words
— RobI am Rob Benson, Creative mind and foodie.
Design surrounds us everyday and influences choices and moods without us knowing. My mission is to express imagination and character through visuals in the most pleasing and suprising designs. Colors, marks and type faces are my passion. The ability to express characteristics of a company through successful branding and identity is what fuels my drive for design.
- Graphic design is like a big club with spikes on it. I want to wield it and use it to the best of my abilities.
Trajectory
Oct 2016 — Now
Art Director/Sr Graphic Designer · Wham-o
Led the Design, Creative & Brand Development for all Wham-O toy, backyard play & high-end Sporting Goods product lines including the building & managing of all teams critical to the process - Design, Marketing, In-Bound & Out-Bound Licensing, Project Management, Planning, Approvals, Samples, Imaging & Trade-show Graphics.
Manage a team of 3 - Includes the Product, Packaging & Engineering Asia teams. Responsible for the performance of all business units including all subsidiaries and international partners.
Overall divisions include: Sport Division: Morey Boogie, BZ Pro Boards, Churchill Swimfins, etc. Toy Division: Hula Hoop, Frisbee, Superball, Slip N’ Slide, Backyard Games, GameTime!, etc. New Business Division: Sprig Toys, Wham-O Pets, Nostalgic Toys, Skybound Entertainment & others.
Oct 2008 — Now
Graphic Designer · Freelance
As a freelance print graphic designer I do anything from branding, catalogs, fliers, tee shirt design, packaging and business cards.
Some of the other tasks that I do are:
-Meet with clients or the art director to determine the scope of a project
-Advise clients on strategies to reach a particular audience
-Determine the message the design should portray
-Create images that identify a product or convey a message
-Develop graphics for product illustrations, logos, and websites
-Select colors, images, text style, and layout
-Present the design to clients
-Incorporate changes recommended by the clients into the final design
-Review designs for errors before printing or publishing them
Aug 2014 — Oct 2015
Sr. Graphic Designer · Eclipse Liquids
As the Sr. Designer I helped up and coming brands break into the industry by creating eye catching graphics for the lines by creating posters, labels, web banners and trade show materials.
I also was did the following.
-Planned concept by studying information and materials
-Illustrated concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts
-Obtained approval of concept by submitting rough layout for approval to clients.
-Created images that identify a product or convey a message
-Developed graphics and visual or audio images for product illustrations, logos, and websites
-Create designs either by hand or using computer software packages
-Followed brand guide colors, images, text style, and layout
-Incorporated changes recommended by clients.
Aug 2011 — Apr 2014
Jr. Graphic Designer · Starbuzz Tobacco
As a designer for Starbuzz Tobacco I worked on magazine ads, web banners, promotional artwork, product design, and anything print related.
Activity
Education history
Westwood College
BA Visual Communications | 2008 - 2011
