Riley Simons

Marketing Manager | CRO Specialist and Lead Funnel Strategist

Costa Mesa | US

Skills

Conversion Optimization
Sales Funnel Optimization
Digital Direct Marketing
Direct Response Marketing
marketing automations

View all

Interests

Writing music

Mountain biking

Snowboarding

Web design

Outdoor Activities

Backcountry Snowboarding

View all

Industries

Music

Outdoor

Skate

Snow

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Riley

Expert in sales funnel optimization, marketing automations and digital marketing strategy.

I have played an integral role in designing and leading strategy behind sales funnels that have generated millions of dollars for the accounts I have worked on.

I have built and optimized marketing campaigns for live webinars, lead generation, tripwire and VSL sales funnels.

Trajectory

Jan 2024 — Now

Lead Funnel Strategist · Strikepoint

🚀 Elevating Conversion Experiences For Scale 🚀 - Develop holistic funnel strategies in collaboration with clients and internal stakeholders, aligning with business goals and target audiences. - Drive a growth-oriented environment by providing mentorship, guidance, and professional development to a team of dedicated funnel strategists. - Continuously refine and enhance funnel optimization processes, ensuring best practices, innovation, and scalability. - Guide the team in conducting A/B tests, analyzing results, and implementing data-backed improvements. - Collaborate with Growth Strategy, Ad Creative Strategy, Media Buying, and Creative teams for seamless integration of funnel strategies into broader marketing initiatives. -Act as a key point of contact for clients, presenting funnel strategies, progress updates, and results.

Dec 2022 — Now

Marketing Manager · Strikepoint

I strategize and build sales funnels that allow our clients to scale their business. I have designed and integrated sales funnels that have generated over $1 million in revenue for our clients across the board. As a marketing manager, I am responsible for strategy of the ad spend for the multiple accounts I service. I specialize in funnel strategy and conversion rate optimization so i'm constantly testing new ways to improve the sales funnel performance to meet KPIs set by our clients.

May 2022 — Jan 2024

Funnel Strategist & CRO Specialist · Strikepoint

• Core Responsibility: Manage the sales funnel creation, strategy and CRO of clients within my team. • Professionally trained in the following platforms... ClickFunnels, Unbounce, WordPress, Hubspot, Keap/Infusionsoft, Zapier and Google Analytics. •. CRO Funnel Optimization: Conducting tests on a regular basis to improve funnel performance • Manage Integrations: Oversee that funnels are properly integrated between CMS and CRM. • Funnel Strategist: In charge of researching and implementing new funnel strategies to test. * Regularly communicate with the client to share performance insights and optimization recommendations.

May 2021 — May 2022

Digital Marketing Coordinator · Strikepoint

• Responsible for building and maintaining sales funnels through CickFunnels, Unbounce, WordPress and more. • Trained in the Dan Kennedy Direct Selling method of copywriting and sales funnel strategy. • Professionally trained in copywriting for ads, video scripts and landing pages.

Aug 2020 — Dec 2021

Digital Marketing Specialist · Simons Creative

About My Business: In the wake of the pandemic and trying to land a marketing gig in an unforgiving market, I decided to utilize my talents and become a full-time web developer and digital ads specialist. Experience: • Designed sales funnels for clients starting from first point-of-contact to final sale and managed CRMs. • Coordinated ad campaigns for clients on Facebook, LinkedIn and Google Ads to promote products and grow email lists. • Developed websites and sales landing pages that helped revitalize the brand, and improved overall UX and SEO. • Created ad copy and website content that was in line with client's brand story and messaging, while efficiently communicated key selling propositions.

Aug 2020 — Dec 2020

Digital Marketing Consultant · Story Leadership

• Designed, developed and wrote the copy for storyleadership.academy • Created an A/B testing strategy for increasing email list by using free giveaways and webinar conversions • Managed, updated and optimized website functions, content and design. • Ran a social media and Google ads PPC campaign around increasing site visits and building email lists. • Assisted in developing a branding strategy, consumer personas, product offerings and created a marketing plan around the product launch for Story Leadership.

Aug 2019 — May 2020

Webmaster · 22 West Media

• Implemented a COVID response page that improved page engagement by 2.5%. • Developed creative content strategy which increased time spent on homepage by 33%. • Improved website page-load speed by 40% through implementation of best practices.

Aug 2019 — Dec 2019

Director of IT, Webmaster · International Business Association at CSULB

• Increased newsletter viewership and engagement on MailChimp campaigns by 300%. • Collaborated with other board members to create events, coordinate guest speakers and firm tours.

Jun 2019 — Aug 2019

Digital Marketing Intern · Hype Well

• Developed wireframes/high-fidelity mock-ups using Adobe XD, Photoshop & Illustrator. • Utilized my knowledge of WordPress, HTML & CSS to create and monitor client website pages and implement best practices such as ADA compliance. • Provided immense branding opportunity for Hype Well by designing creating case study pages for their website, showcasing their best work. • Developed case study landing pages for Hype Well. See content at https://hypewell.com/case-studies/

Jan 2019 — May 2019

Associate Director of Sponsorship and Advertising · American Marketing Association Long Beach

• Negotiated event sponsors on slim budget, netting AMA $400 in one semester.

Jan 2019 — Apr 2019

Sales Representative · Legacy Group Enterprises

• Closed a minimum of 4 to 5 contracts each week generating $500 in weekly revenue for client. • Generated $90,000 in annual contract value for client AT&T.

Jan 2018 — Aug 2018

Brand Marketing Intern · DAINESE S.p.A.

• Coordinated a product release for journalists that was featured in Cycle World Magazine, Pinkbike.com and other media outlets, generating over 100k impressions. • Negotiated a product feature with ABC7 that generated 3x more exposure than expected. • Marketed Rider Support (Influencer) Program via PinkBike.com resulting in a 300% increase in applicant volume from previous year. • Managed a booth at the Sea Otter Classic where my team generated 1,000 email-signups and $2,000 in sales.

Aug 2017 — May 2018

College of Business Representative, University Honors Council · California State University, Long Beach

Aug 2013 — Jun 2017

Cashier · Sprouts Farmers Market

• Educated customers on health foods and diets, and of various health food trends. • Provided excellent customer service • Worked as a Cashier and Produce Clerk

Jun 2016 — Aug 2016

Social Work Marketing Intern · Hurtt Family Health Clinic

• Collected demographic data by contacting government agencies and researching scholarly consensus information. • Used data to develop a 30-page research summary which strategically identified 30-50 mutually benefitting partners. • Actively participated in team meetings regarding internal operations and integrated research data to develop a marketing plan. • Collaborated with marketing teams