Richard Reed

Richard Reed

Sales Director · Five Ten

Redlands, CA

In My Own Words

I have several years of action sports and outdoor industry sales and marketing management experience with a global brand. References and examples of work available upon request.

Work Experience

Sales Director

Five Ten

2015 – Present

Oversee all sales operations and customer servicing for all product categories Set strategies for developing growth in key accounts, wholesale and international channels Develop and implement strategic sales plans and forecasts to achieve goals for all product categories Create targeted sales programs for specific channels and customers Develop international business and brand presence strategically through distributors and licensees Create and manage sales/marketing operating budgets Develop pricing strategy and monitor gross margins for each channel and market Direct forecasting and set performance goals accordingly Build and coordinate sales distribution and services by establishing sales territories and goals. Managing all North America sales representatives Organize, create and execute all content and deliverables for seasonal sales meetings with sales force Oversee digital and direct to consumer advertising and promotion activities including electronic media

Education

B.S.

Pennsylvania State University

2001 – 2005

B.S.

Industries

BikeLifestyleOutdoor

Activity

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