Richard Reed

Oversee all sales operations and customer servicing for all product categories Set strategies for developing growth in key accounts, wholesale and international channels Develop and implement strategic sales plans and forecasts to achieve goals for all product categories Create targeted sales programs for specific channels and customers Develop international business and brand presence strategically through distributors and licensees Create and manage sales/marketing operating budgets Develop pricing strategy and monitor gross margins for each channel and market Direct forecasting and set performance goals accordingly Build and coordinate sales distribution and services by establishing sales territories and goals. Managing all North America sales representatives Organize, create and execute all content and deliverables for seasonal sales meetings with sales force Oversee digital and direct to consumer advertising and promotion activities including electronic media