richard marazsky

Senior Designer

2014 – 2023

* Created assets that assisted with an increase of revenue and facilitated ongoing automation at a billion-dollar-a-year direct response and digital streaming company for the Creative, Digital, and Design Team as well as the Database Marketing Team. * Collaborated with cross-functional teams to create innovative email marketing templates that increase email open rates by an average of 30%, resulting in annual revenue growth year over year. * Managed the design and production of multiple digital ads for web and social media and landing pages, leading to a 20% reduction in ad spend while maintaining high conversion rates. * Developed various campaigns, such as new product launches, engagement, triggered, automated, ad-hoc, win-back, cross-sell, and more, based on internal analytics from the database team, custom proprietary tools and customer research. Email Design and Technical Tasks:•Design emails using existing key art or new art or a combination based on requirements.•Review analytics with Database Marketing Team adjust design and marketing tactics as needed•Email Template Creation + Custom email design•Create elements for dynamic content•Coordinate projects with developers and key stakeholders using Jira project management software Social Media Ads + Content: •Banner design •Social Media Reel updates •Social Media posts (lifestyle, product shots and more) •Special event posts: for internal sales network yearly sales convention •New product releases + Promotions •Ads for Google Ad Manager - GAM Site Design Tasks: •New page mockups for promotions or new brand or new product releases •Use site data to create best seller pages or display top sellers •Banners (static, animated, dynamic display) •Product mockups, Product bundle mockups •New brand launch assets for site Email Campaigns: •Welcome email •Early Engagement •Lead Nurture •Customer Nurture •Win-back / Re-engagement •Abandoned Cart •Autoresponder/Automated •New product announcement •Newsletters •Product Update email •Dedicated send email (ex: email to 1X, 2X etc buyers) •Seasonal + Promotional email •Purchase confirmation •Form submittal confirmation / thank you email •Upsell email + Cross Sell Print Design: •Product guides •Recipe guides for each brand •Style guides for internal sales network yearly sales convention •Large and small format printing for for internal sales network yearly sales convention

Graphic Designer | Marketing & Promotions

2012 – 2014

* Developed visually appealing email and landing page designs with Photoshop and Illustrator that increased click-through rates by 12% for promotional campaigns targeting new customers. * Utilized Eloqua and later, Marketo to create and test A/B variations of emails and landing pages, resulting in a 15% increase in conversion rates for retention campaigns targeting existing customers. * Adjusted creatives based on A/B testing outcomes that were tracked by proprietary internally developed software. * Designed personalized templates and graphics based on customer behavior from internal database, resulting in a 33% increase in engagement for lead nurturing campaigns. Email Design and Technical Tasks: •Design and code emails •Drop into Eloqua and later Marketo •Q/A and Test emails •Email Template Creation •Custom email design •Create elements for dynamic content Site Design Tasks: •New page mockups •Use site data to create best seller pages or display top sellers •Banners (static, animated, dynamic display) •Print product mockups Email Campaigns: •Welcome email •Early Engagement •Lead + Customer Nurture •Win-back / Re-engagement •Abandoned Cart •Autoresponder/Automated •New product announcement •Newsletters •Product Update email •Dedicated send email (ex: email to 1X, 2X etc buyers) •Seasonal + Promotional emails •Purchase confirmation •Form submittal confirmation / thank you email •Upsell email

Graphic Designer | Direct Response

2012 – 2012

* Re-made existing email templates and designed new mobile ads using Photoshop and Illustrator resulting in a 21% increase in click-through rates for the company's flagship product line. * Created visually stunning landing pages using Photoshop and Illustrator that increased engagement by 35%, resulting in an additional $2M in revenue annually. * Crafted attention-grabbing banner ads using Photoshop and Illustrator that boosted website traffic by 25%, leading to a 15% increase in overall sales across all product categories. Email Design: and Technical Tasks: •Create emails for multiple brands, promotions and product releases •Review analytics and data adjust design and marketing tactics as needed •Custom email design as well as Template Creation Social Media + Banner Ads: •Banner design - static and animated banners •New product releases + promotions Site Design Tasks: •Landing pages for promotions or new brand or new product releases •Use site data and analytics adjust tactics and optimize ads and landing pages •Banners (static, animated, dynamic display) •Product mockups, Product bundle mockups •New brand launch assets for each brand’s site

Senior Designer

2010 – 2012

* Created attractive and highly effective email campaigns for 10,000+ advertisers and massive internal email lists, resulting in a projected $750,000 increase in net income. * Collaborated with cross-functional teams in marketing and affiliate management to achieve the goals of high-end, high-traffic clients as well as small businesses. * Utilized competitive analysis, consumer targeting strategies, using custom proprietary internal tools and databases, and then test learnings to optimize CPC/CPA emails and templates, mobile designs, landing pages, and banners for the 4th largest ad marketplace in the world.

Graphic + Web Designer

2009 – 2010

* Designed innovative ad design concepts that increased customer engagement by 40%, resulting in a significant increase in click-through rates and sales. * Collaborated with account managers to create personalized ad solutions for clients, leading to a 30% improvement in customer satisfaction ratings. * Conducted A/B testing on multiple CPC/CPA campaigns, producing statistically significant results that improved campaign performance by 25% on average. * Revamped the company's landing pages with engaging visuals, user-friendly designs, and compelling copy via collaboration with the copywriter team, leading to a 40% increase in lead generation.

Graphic + Web Designer

2008 – 2009

* Built, designed and developed the complete visual identity for two start-ups, including logos, web pages, landing pages, and emails then optimized based on user feedback and internal analytics resulting in a 60% increase in user engagement. Start up ran 3 months and optimization was ongoing afterwards. * Produced high-fidelity mobile application prototypes that met user needs and improved conversion rates by 40%, resulting in an increase of $500K in revenue. * Created effective marketing materials for internal use such as business cards, flyers and posters that enhanced brand recognition by 80%. * Collaborated with cross-functional teams to design and launch a new user-friendly interface for fitorbit.com, resulting in a 30% increase in user engagement and retention within 4 months.

Graphic + Web Designer

2008 – 2008

* Re-Designed the design and user interface resulting in a 30% increase in online personal training sign-ups within three months. * Developed and implemented a social media marketing strategy with the company marketing team and project managers that increased brand awareness by 45%, resulting in a significant rise in website traffic. * Created visually engaging promotional materials such as postcards, flyers, and banners with Photoshop and Illustrator to attract potential customers, achieving a 20% conversion rate. * Collaborated with developers to ensure live site designs met brand standards and enhanced the user experience, resulting in a 15% increase in conversion rates. * Developed innovative print designs for various promotional materials, including postcards, posters, and flyers, highlighting the benefits and ease of use of the application resulting in a 25% increase in engagement and lead generation.

Graphic + Web Designer

2003 – 2008

* Developed visually stunning new page designs for product releases with photoshop + Illustrator, resulting in a 40% increase in website traffic and a 25% increase in sales. * Leveraged analytics via proprietary internal software from the database and strategic insights team to optimize landing pages based on user behavior, improving the user flow by 20% and increasing conversion rates by 15%. * Designed eye-catching banners featuring static, animated, and dynamic displays that boosted click-through rates by an average of 30%, leading to increased engagement with website content. * Utilized data-driven insights to optimize design decisions resulting in a 30% increase in engagement on social media platforms. * Conducted A/B testing on custom print products resulting in an increase of sales by 15%.

Mammoth WVH Special Edition Vinyl

For a special edition Mammoth WVH vinyl album collaboration with Decca Records, we set out to blend the band’s raw energy with Decca's iconic retro aesthetic. The album, titled The Sound City Sessions, was recorded at the legendary Sound City Studios, a historic site that has shaped the work of many iconic artists. This legacy played a key role in influencing the design direction. Drawing inspiration from Decca's 60s and 70s album covers, we combined bold, abstract shapes, geometric elements, and dynamic photos of Wolfgang Van Halen. The album artwork itself embraced this retro aesthetic, using vibrant colors and patterns to honor both Decca's heritage and the historic Sound City setting, while capturing the powerful essence of Mammoth WVH’s hard rock sound. The campaign included a video and social media carousel, designed to highlight the exclusive vinyl and the significance of the Sound City Studios recording. Using retro-inspired colors and motion graphics, the visuals draw attention to the unique artwork and the special edition release. This cohesive approach, from the historic recording location to the bold design and engaging social media campaign, bridged Decca’s storied past with Mammoth WVH’s modern rock, made a great combination to generate excitement.

Energize - Mixed Berry Social Media Video

For the introduction of the new Mixed Berry flavor of Beachbody Performance Energize, our goal was to create a social media video that embodied the product's high-energy promise while aligning with the vibrant essence of the brand. The creative direction focused on bold, dynamic visuals and energetic motion that mirrored the intensity of the workout experience fueled by Energize. We used a punchy color palette centered around deep berry tones with electrifying accents to reflect the Mixed Berry flavor and evoke the feeling of fresh, invigorating energy. Sharp, fast-paced cuts paired with upbeat, rhythmic music were designed to capture attention instantly and keep viewers engaged. The video focused on illustrating the immediate impact Energize has on performance, showing athletes in motion—hitting their stride, lifting weights, and pushing through their toughest workouts. We emphasized product benefits through quick, action-packed moments that highlighted increased focus, endurance, and power. The result was a vibrant, high-energy spot that not only showcased the new flavor but also reinforced Energize’s key messaging: boosting performance and fueling athletes to push harder and achieve better results.

Tando - Investor Pitch Deck - Social Media

For Tando by Indoor Robotics, the goal was to create a visually striking campaign that would capture attention and position the brand as a disruptor in the billion-dollar security industry. Tasked with promoting their investor pitch deck, we focused on developing bold, abstract visuals that broke away from the traditional, often mundane, aesthetics of the financial world. Using abstract geometric shapes, vibrant colors, and high-contrast visuals, we crafted a series of social media carousels and motion graphics videos that captivated viewers, enticing them to explore more about the company’s innovative technology and investment potential. Each slide and video maintained the brand’s forward-thinking image, incorporating futuristic elements while staying true to its sleek, professional guidelines. The call-to-action “Get Our Investor Deck” was prominently featured with all materials, ensuring a seamless transition from eye-catching visuals to meaningful investor engagement. This bold approach not only grabbed attention but also positioned Tando as a company on the cutting edge of both technology and security solutions, sparking interest from a wide range of potential investors.

Profight Supplements - Update + Social

Made for High Performers: Profight Supplements cater to high-performing individuals who push their limits and strive for excellence, whether in athletics, fitness, or personal wellness. The project aimed to revitalize the brand’s identity to better reflect the intensity and drive of its audience. We reimagined the logo, packaging, and social media presence to align with the bold and dynamic nature of these high achievers. The new visual identity is designed to be vibrant and powerful, with a focus on clean, straightforward elements that resonate with the energy and discipline of high performers. Bold colors and sharp lines communicate strength and clarity, while an energetic aesthetic underscores the brand’s commitment to fueling excellence. Each design choice was made to inspire and engage Profight's audience, reinforcing the brand's position as a partner in their pursuit of peak performance.

Letterhead Fonts - Social Media Ads + Posts

Role: Art Direction and Graphic Design Software/Programs: Photoshop Illustrator

Shop Miss-A - Fab You Less: Print and Digital

For Shop Miss-A's "Fab You Less" promotion, we focused on crafting a visually stunning campaign that communicated both affordability and beauty. The goal was to create a message that resonated with the brand’s cost-conscious audience, without compromising on style or quality. Using vibrant, eye-catching colors such as hot pinks, and bold pastels, we designed posters, sandwich boards, and social media posts that instantly drew attention. These colors conveyed energy and excitement, inviting customers to explore how they could achieve fabulous looks at incredibly low prices. The messaging was clean, playful, and direct, with the tagline “Fab You Le$$” prominently featured across all materials, Including a call out for 30% Off. Each design element—from typography to product imagery—was intentionally chosen to reflect the brand’s fun, youthful spirit, while ensuring that the affordability message was front and center. Social media were bright and bold. The vibrant visuals and an approachable message that perfectly captured the essence of looking fabulous for less.

Proactiv - Summer Essentials

For Proactiv’s Summer Essentials campaign, the objective was to highlight their must-have products for clear, protected skin during the summer months. We created a visually engaging social media campaign featuring motion graphics and a dynamic carousel, designed to showcase three key products: Clear Skin SPF 30, Acne Body Wash, and the Proactiv Pore Cleansing Brush. The use of summer-inspired colors like green teal and teal blue gave the campaign a fresh, vibrant feel, while reinforcing a sense of cooling relief and protection—essential for skincare in the hot summer months. The carousel posts allowed users to swipe through and explore each product individually, making the experience interactive and engaging. By balancing bold summer visuals with Proactiv’s established brand identity, the campaign effectively communicated the importance of maintaining clear, healthy skin throughout the season, resulting in strong engagement across platforms.

Mas Paletas Brand Identity & Social Media

For Mas Paletas, the challenge was to create a visual identity that captured the essence of their rich Mexican heritage while celebrating the joy and vibrancy of their handcrafted paletas. Drawing from traditional Mexican iconography and typography, we developed a brand identity that seamlessly blends cultural authenticity with modern playfulness. The logo, featuring bold yet inviting type, was crafted with careful attention to detail, using green to represent their signature lime flavor. This color choice, paired with traditional Mexican motifs, symbolized the fresh, homegrown ingredients that are at the heart of Mas Paletas’ creations. To bring the brand to life on digital platforms, we created dynamic social media videos and carousel posts that highlighted their three standout flavors: lime, strawberry, and mango. These posts featured vibrant visuals, fluid transitions, and playful animations that showcased the natural ingredients and irresistible appeal of each flavor. The result was a cohesive brand experience, from the visual identity to the social media content, that captured the spirit of Mas Paletas—fresh, authentic, and undeniably fun. This approach not only reinforced the brand’s story but also helped to build excitement and engagement among their growing audience.