Rich Barnard
Contractor Art Director · Glo-gear element
Burbank, CA
In My Own Words
https://richbarnard2.wixsite.com/webfolio
SENIOR ART DIRECTOR,
CREATIVE DIRECTION DEPT
Artistic business professional with a diverse portfolio of creative and technical work – including graphic design, website design, apparel, and jewelry design, and brand research and development. Effective communicator and team leader adept at motivating creative teams and managing multiple projects simultaneously. Expertise includes global marketing, negotiating with overseas suppliers, product design, label/logo development, marketing collateral, and sports branding. Skills include: graphic design, layout design, typography, web design, fine art, and illustration.
Work Experience
Contractor: Art Director
Glo-gear element2015 – Present
Created overall branding concepts for a start-up company - Glo-Gear Element – including developing the name and logo for the line, all graphics, apparel, and visual designs for the website that reinforced brand identity. • Developed technical drawings for patent applications.
Art director
O5O2019 – Present
Established a start-up design business from the ground up. Designed sports apparel collections and associated marketing and branding campaigns. Conducted research, created graphic designs and sketches, and designed accessories. • Spearheaded the development of three new collections of sportswear and outerwear. • Developed and executed a new vision for a sports branding and marketing company – produced all graphics, silhouettes, and pantones (color story).
Senior Art Director
Harley-Davidson Motor Company2001 – 2020
Designed merchandising and marketing/branding graphics for seasonal apparel lines quarterly for the Genuine Motorclothes collection for leather, sportswear, outerwear, functional wear, and home goods. Spearheaded strategic marketing, research, graphic design, branding, rendering, and licensing for clothes, accessories, jewelry, footwear, and more. Led and mentored a team of 46 design professionals and interacted with overseas suppliers. KEY PROJECT ACHIEVEMENTS: • Designed new technologies for the brand, including venting, wind resistance, and wearable technology. • Single-handedly researched and designed 200+ presentations on trends and developments in fashion, including videos and graphic design elements, as well as +1000 logos and designs for the global market. • Partnered with the creative director on the full range of structural, creative, and technical aspects of each season’s line – involving website graphics/movies and design, store designs, and traditional print media – managing the full life cycle of projects from conceptualization through finishing details and maintenance. • Additional accomplishments include: o 100+ creative directions for GMC, Black Label, Garage, 1903 and HD Moto o 250+ Collection Guides for men and women o 1000+ graphics, prints, patterns, and logos produced o Jewelry and Accessory / High-End Jacket Line o New GM labeling and H-D brand elements o New seasonal hardware and trim o Support and direction for GM marketing o Developed brand movies o Creative direction for licensees – collaborated with licensees on products such as Wolverine o Worked on Willie G. Line and the Black and Blue Ball charity items o Designed H-D Race Suits and factory team shirts
