Rian Rhoe
Founder / Consultant
portland | United States
Skills
No information
Interests
Fashion
Poetry
Snowboarding
Skateboarding
Surfing
Design.
In my own words
— RianExperienced Public Relations & Marketing consultant with expertise at the intersection of outdoor, action sports and creative self-expression.
Founder of The Sideways Life, a boutique public relations agency.
Trajectory
Aug 2020 — Now
Owner · The Sideways Life
Public Relations at the intersection of outdoor performance, action sports culture and urban style.
The Sideways Life PR offers brands a bespoke public relations approach, tailored to reach an adventure-seeking, active audience with a keen sense of style.
Current and former clients include: Roark, K2, Airblaster, Autumn Headwear, Weston Backcountry, Banzai Skateboards, Four Wheel Pop Up Tents, Shwood Eyewear and CAMP Eyewear.
Nonprofit work for Snow Days.
Dec 2012 — Mar 2020
Public Relations Consultant · Jam Collective
Public Relations Consultant at Jam Collective
PR clients included Houdini Sportswear, Rumpl, Goldwin, Coal Headwear, The Outpost & LifeProof, with event and strategy support for Mountain Hardware, Snow Peak, Vuarnet, Vasque, PacSafe, Otterbox, Leatherman, BioLite and Sunski.
Oct 2011 — Dec 2012
Public Relations and Media Manager EMEA Vans + Reef · VANS
Strategically pitched product collaborations with Supreme, Kenzo, colette, Barbour, Taka Hayashi, Norse Projects, Carhartt WIP, Liberty London, Street Machine, Metallica, Hello Kitty & Disney, as well as regular product lines with an emphasis on Classics and Core Skate.
Event PR and media planning for all Gold Level events across Europe, including Downtown Showdown Amsterdam, House of Vans Berlin, Duct Tape Invitational Biarritz, Spring Classic Verraze, Wangl Tangl and more.
Garnered product, event and brand coverage in influential media outlets including: Hypebeast, Highsnobiety, Sneaker Freaker, Complex, Dazed, Lodown, Be Street, Vice, I-D, Wallpaper, Freshness Mag, Sportswear International, Vogue and more.
Nov 2007 — Oct 2011
Communications Manager · Salomon
I garnered media coverage in Transworld Snowboarding, Transworld Biz, Snowboarder, Snowboard, Boardsport Source, Method Magazine, Onboard, Whitelines, Nylon Magazine, Coolhunting, NBC, Outside, SI Kids, Maxim, Antenna, The Price is Right, Self, National Geographic Adventure, Backcountry, Women's Adventure, Yobeat, Rad Collector, Sportswear International, The Oregonian to name a few.
In 2010 I was invited to lead the "Successful PR and Social Media Strategies" discussion at Transworld Business Conference and the Women in Boardsports Conference in Saas Fe, Switzerland.
Mar 2007 — Mar 2008
Marketing Coordinator · Bonfire Snowboarding
Social Media. Public Relations. Events. Influencer marketing.
Oct 2005 — Oct 2007
Store Manager · Signal Sports
Snowboard Buyer.
Ad Copy.
Social Media Strategy.
Jun 1998 — Aug 2003
Coach · High Cascade Snowboard Camp
Digger. Counselor. Coach.
Co-founder of HCSC Girl program.
