Rhonda Hesse

• Execute package remediation to meet highly regulated domestic/international requirements • Authoring, template creation/editing, scripting styles creation/editing for variable data documents • Design packaging snipe call-outs • Work within Master Control, a document management center • Thorough knowledge of pre-flighting files for print • Execute multi-language files with up to 36 languages • Familiar with Esko barcode software or barcode creation

• Creating branded graphic content for a lifestyle fashion brand such as social, banner ads, mood boards • Art Directing, editing/retouching lifestyle and studio product photos for the eCommerce website

As Art Director at Highmark, one of the 5 brands managed by OFS, I oversee the creative process from concept to completion for the Highmark brand. Daily tasks include: • Partnering with Product Applications Manager to prioritize project opportunities and set deadlines. • Collaborate with other OFS designers remotely on projects and workload sharing. • Maintain all relevant files, materials records. • Incorporate marketing objectives and campaigns into creative strategies. • Oversee total creative process: drive conceptualization, set the creative approach and strategy for success. Confirm deliverables and assign tasks to individual designers, including myself. • Manage studio team and company expectations for scope and deadlines. • Active passion for creativity and a high comfort level with digital technology. • Highly skilled in Adobe Creative Cloud (Photoshop, InDesign, and Illustrator). • An original thinker with instinctive design sense and style.

As a visionary thinker and excellent communicator who is an extremely motivated and a well organized Art Director with the following capabilities: • On & offsite event branding • Guide all creative projects using best design practices for all media types; digital campaigns, social digital, print, web & video • Lead a team and/or work independently to accomplish multiple projects and meet deadlines • Able to influence and promote ideas and proposals persuasively with a clear vision • Concept & design all outreach collateral, front end web design, social marketing, presentation materials, giveaways and branding • Develop innovative design campaigns for a variety of deliverables including environmental graphics • Lead in creating new, fresh and compelling artwork as well as repurpose and adapting existing assets • Execution and management of all brand assets throughout the organization while meeting branding specifications • Review and proof all printing

As Art Director, I served as lead creative on all assigned priorities and oversaw a team in taking projects from concept to completion. Duties included development, creation and production of consumer oriented marketing materials to include: packaging, advertising, catalogs, brochures, sales and POP materials, digital scrapbooking product development & design. • Responsible for managing the art department: creative personnel, branding protocol, workflows, timelines, production budgets • Proven record of idea generation, conceptualizing and visual execution • Development, create and produce of consumer oriented marketing materials; packaging, advertising, catalogs, brochures, sales and POP materials, digital scrapbooking product development & design • Oversee art direction for all event collateral, including: concepts, illustration, tradeshow design, packaging, ads, invitations, etc. • Manage multiple projects at the same time while meeting assigned deadlines • Coordinate and interfac

Advertising, design, branding, logo identity, packaging and web design • Extensive international/domestic product packaging design experience • Responsible for project origination to completion ranging from: packaging design, layout, color correction, photo editing, design, production of print advertising, logo design and sales materials • Direct vendor contact to purchase, negotiate costs, manage and complete projects within budget

Concept, design and printing of merchandising and collateral material such as: consumer packaged goods, in-store signage, rebates, point of purchase displays, tradeshow materials, billboards, catalogs, promotions, sales tools, price lists, publications, any related support materials. • Five years of art direction in marketing, communications and creative industry • International/domestic mass market, super store and commercial market design and production experience • Interface with product managers to develop new products and new product packaging to meet market trends • Interact with other departments on all aspects of production, costs and time lines • Direction and layout of technical and creative product photo shoots • Lead a team and/or work independently to accomplish multiple projects and meet deadlines