Randy Laybourne

The design department at Canopy was set up as an internal ad, design and video agency. Within the Tweed brand team, I played a variety of roles from leading projects to more focused tasks. UX design with XD and sketch. Branding and packaging concepts for USA CBD and THC market. Retail experience campaign. Photoshoots at Smith Falls production plant. As a part of a very large team, I helped, mentored and assisted in any area I could.

Lead the design and visual look of two magazines that target luxury and modern architecture and interior design for homes in Toronto and Montreal. Along with editorial, ad coordination and planning are also responsibilities of the job. Each city publishes 6 editions a year. Montreal has both English and French editions. I have took on the social media marketing and made contributions to the web posts. At the start of my time with the magazine there were three cities with Chinese (Vancouver) and French (Montreal) editions. Each city was 85% unique content making layout and coordination quite complex.

Redesigned magazine with refined and updated grid and look. Create 6 regular and one special issue per year. Work closely with Editor-in-Chief to put together exlusive content. Acting photo director and editor, commissioned photographers and produced photoshoots locally, nationally and internationally. Created the UX design for the iPad and iPhone editions that include bonus features, photos and video. Managed a team of designers to create the digital edition so that it was released the same time as the newsstand issue.

Managed the creative of all hard goods art and design. Directed and created hard goods catalogs. Designed all printed materials for hard goods (board inserts, packaging, and P.O.P.). Created art for decks, wheels, and other acces- sories. Coordinated hard good seasons with clothing and shoe divisions. Directed and communicated art to in-house and freelance artists. Worked closely with Skateboard Product Manager.

Redesigned magazine. Created 14 issues a year. Worked closely with photographers and editors to put together on average 100 pages of edit every month, with an Associate Art Director. Directed product photoshoots. Shot photos of product and incidental / lifestyle. Created branding and advertising collateral.