Rafael Garcia

• Designed new lifestyle uppers for AW 2023 • C&M/Merchandise Men’s & Boy’s Footwear Line • Mock up tech packs from scratch for new uppers and tooling silhouettes • Constantly researching sport & culture to design new and better performing products • Created new blueprint for direct injected tooling • Revise pullovers with updated specs through tape ups and 2D technical drawings

• Update art for screen-print and embroidery • Re-design Hila Klein’s drawings into vector art for production • Generate tech packs for print-ables and accessories • Re-color graphics for production

• Create F/W 2020 seasonal color palette and trend board to guide design direction for Caliville and JunkFood • Create/Update tech packets for “Branded” accounts: Knits, Printables, & Wovens • Create/Update seasonal VLP's, buy plan’s and overview's to present to sale’s meetings, departments throughout the office, and retailer accounts

• Produced seasonal color palette and trend boards to guide design direction • Designed seasonal colorways and sourced materials for Crown and Kids line • Execute detailed tech packs for seasonal product: Footwear, T-Shirts, and Accessories • Developed/designed quick to market products for special projects: Team Rider colorways, DTC, and Collaborations • Initiated seasonal VLPs and overviews to present to sales meetings and departments throughout the office

• Assembled collections to present to sale meetings, production meetings, and photo-shoots • Assist Design Team for upcoming seasonal meeting, sales meetings, and Team Reviews • Update CAD's and product information into PLM system • Created categorical VLP's for specific regions

• Responsible for creating multiple weekly US retailer sales reports every week about products being sold in retail stores • Assisting the design team with color, trend, and design analysis • Updating/Creating technical packs for factory production for footwear and apparel • Organizing to prepare for seasonal meetings about upcoming product • Apply assistance in creating seasonal look books • Measuring and placing art to show cohesiveness with the garment See less Title: Footwear Design Intern • Updating tech packs to meet seasonal requirements and factory production • Research trends, materials, and colors to update seasonal product