Rachel Trippeda

Graduate from Pace University · Old Mates Pub

New York, New York

In My Own Words

I graduated from Pace University with a degree in Advertising and Integrated Marketing Communications, bringing a strong foundation in both creative strategy and data-driven marketing. As a detail-oriented and fashion-forward marketing professional, I have hands-on experience in styling, influencer partnerships, and digital content development. I’ve successfully driven social media growth, led trend-focused campaigns, and enhanced brand engagement through strategic visuals and consumer insight. With a solid background in fashion retail, editorial styling, and campaign analysis, I’m passionate about blending creativity with analytical thinking to shape compelling brand narratives and elevate fashion experiences.

Work Experience

Bar Waitress

Old Mates Pub

2025 – Present

Receptionist

StudioMD

2025 – 2025

I greeted and assisted patients, ensuring a positive experience and efficient check-in/check-out processing while maintaining a welcoming and professional environment. I managed appointment scheduling, including coordinating client bookings, cancellations, and reminders to optimize staff time and service delivery. I handled sensitive client information with confidentiality, maintain accurate client records, and assist with basic administrative staff.

Marketing Intern

Bedheim

2022 – 2024

Assisted in the execution of 5 key advertising campaigns, resulting in a 10% increase in brand awareness and a 5% growth in website traffic. Produced promotional materials and presentations, contributing to a 25% increase in client engagement during key sales periods. Supported the marketing department with social media campaign management, leading to a 20% increase in social media followers across platforms.

Intern

Fashion Stylist

2023 – 2024

I assist with pickup and drop offs from different companies my boss orders clothes from. I also learn how to pack orders for clients as well as making sure every detail is set in place before shipping a paclage for the client.

Salesperson

Garage Clothing

2021 – 2024

Assist customers shopping for various items, including size, and colors as well as showing them styles for different occasions. I was recruited as a style crew member as of January 27th, I create short videos and images as an influencer wearing brand clothing to promote the store, as well as schedule appointments with customers to have one on one styling sessions.

Education

Pace University

2022 – 2024

Bergen Community College

2020 – 2022

Projects

“C

“ALL” Laundry Detergent Campaign

https://docs.google.com/document/d/1c6k1Ja0_yWMEO4-dE7GrKN3R4oRP44IT5DdyMXLxdwQ/edit?usp=sharing

Conducted a multi-phase qualitative and quantitative research campaign, surveying 500+ consumers to identify 3 primary target demographics, which led to a 20% improvement in campaign targeting accuracy. Developed an Integrated Marketing Communication strategy, unifying brand messaging across 4 major platforms: digital advertising, social media, TV, and in-store promotions. Managed a $75 million media budget for a 2-year campaign, allocating 40% to digital channels, 30% to TV, and 30% to in-store promotions, with a projected 15% increase in sales over the next 12 months.