Rachel Johnson
Capstone Project · TREW Gear
Denver, CO
Work Experience
Consumer & Market Research Consultant
TREW Gear2020 – Present
- Assisted in redesigning e-commerce sizing guides for men and women outerwear. - Consumer & Market Research: backcountry education, sustainability, and outerwear product insights.
Product Management Intern
Belong Designs2020 – Present
- Measured previous product lines to increase fit accuracy & launch 3rd party e-commerce widget BodyBlock Recommend. - 3D fit coverage analysis using Browzwear - Data Analysis to develop standardized percentages for quantities/size for forecasting product lines & increase revenue. - Built Cost Sheets & PO’s for production & ensured specs & product heroes are upheld, on-time, & on-design within budget.

Capstone Project
University of Oregon Sports Product Management2019 – Present
Immersive 18-month program focusing on design thinking and the product creation process in the sport and outdoor industry by applying these processes into an integrative project. - Consumer/Market Research - Product Brief - Tech Pack Construction - Factory Communication - Cross-functional teamwork in integrative project (work with a Designer, Developer, PLM, Engineer, Marketing, Sourcing and Costing) - Shoe, Apparel and Bag Construction - Adobe Illustrator knowledge
Product Development & Line Planning Consultant
Strafe Outerwear2020 – 2020
- Sample Revisions for Winter 2021 Line & redlining any persistent issues in the Tech Packs. - Received a Product Brief for Summer 2022 & began Line Planning (Product Description, Colorways, Material, Cost, Retail Price, etc.)
Apparel Team Lead
Dicks Sporting Goods2019 – 2019
- I managed operations of the store and sales associates and through that experience I was able to strengthen my problem solving, communication, and professional leaderships skills. - Lead numerous visual merchandising projects and worked personally with the Regional Visual Merchandiser. - I dealt mostly with new receipts and gained extensive brand knowledge in Yeti, Columbia, The North Face, Patagonia, Nike, Under Armour, and Adidas to better assist customers. - Weekly meetings with Manager’s to discuss KPI reports to identify opportunities to drive better results. - Took part in DICK’S Sporting Goods’ leadership and delegation training for Leads and Managers.
Sales Associate - Apparel
Dicks Sporting Goods2018 – 2019
- In charge of inventory management, floor merchandising, and brand knowledge. - I helped customers select brands and pieces of clothing that fit their needs the most.
Varsity Softball Assistant Coach
Mountain Vista High School2018 – 2018
- Instructed 16 young female athletes on hitting and infield mechanics. - Spent majority of my time communicating high level objectives as efficiently and clearly as possible.
Strength & Conditioning Intern
University of Northern Colorado2018 – 2018
- I assisted in coaching Football, Women’s Soccer, Men’s and Women’s Basketball, Wrestling, Softball, and Men’s and Women’s Tennis athletes. - I insured safety and sufficient mechanical work of over 150 of these athletes while in the weight room. - Mainly worked on improving athletes running mechanics, speed, range of motion, maximum strength, and footwork to enhance overall performance in their sport.