Rachel Guidry

• Implemented live videos and content creation, Google SEO, social media campaigns, and email newsletters to increase the mall’s overall exposure in website visits and page views. Also helped retail stores increase sales through “out-of-the-box” promotional marketing techniques of their products, events, and sales in magazines, social media channels, websites, and radio stations. • Promoted, managed, and executed monthly community events within the mall, which ensured a smooth and enjoyable time for all attendees. • Networked in various area Chamber of Commerce networking events and their corresponding Young Professional groups each month to keep Destin Commons’ exceptional public image and top-of-mind presence.

• Managed Facebook, Instagram, and Twitter, as well as increased follower and engagement numbers by 100% in the first two months. • Created content daily including, but not limited to still life and digital fashion lifestyle styled flat lays, other imagery, and videos for social media posts, and email newsletters. • Coordinated weekly features for “Inbetweenie of The Week” and promotional Miss Kerve influencer blogger boxes as well as managed Facebook, Instagram, and Twitter channels to increased follower and engagement numbers substantially. • Styled models and set for the fall product line photo shoot as well as coordinated said models, hairdressers, makeup artists, videographers, and photographers for the day.

• Supported core buying team and Ecommerce buying team on all day-to-day functions including keeping price changes, On Orders, and Buy Sheets up to date. • Assisted swimwear styling at on-site and off-site photo shoots as well as organized swim samples on a daily basis. • Managed Core and Ecommerce samples for photo shoots and meetings. • Contacted vendors to generate Purchase Orders for various Women’s categories.

• Lead associates per company vision to execute job duties by creating a fun, challenging, and rewarding culture to support the Store Manager and Co-Manager. • Provided excellent customer service while solving customer issues and driving sales. • Trained and motivated all team members daily on customer service, selling tactics, and creative merchandise tasking.

• Created window, table, wall, and fixture merchandise displays within visual guidelines. • Executed weekly merchandise updates and monthly floor sets per corporate postings. • Worked accordingly to visual guidelines in order to generate sales and provide shopping ease for customers while providing excellent customer service.

• Assisted merchandising with collecting data for analysis, preparing for CAD reviews and studio photo shoots, as well as updating merchandise guides. • Collaborated with design on updates and color adjustments. • Aided in organizing and completing visual comments for samples of various stages and seasons. • Audited pricing and cost spreadsheets versus Full Circle computer systems and print catalog versus PLM computer system.

• Helped various aged customers pick outfits and styled them every day. • Assembled and straightened the entire store multiple times per shift. • Inventoried and organized all stock most days of the week.