Rachel Davis
Account Manager · Impact XM
Colorado Springs, CO
In My Own Words
I have a demonstrated 13 year career with a primary focus in B2B Tech marketing and event planning, working alongside key client stakeholders, product marketers, and sales managers both for onsite and hybrid formats. I’ve obtained a deep understanding of the key components that make for a successful trade show, sales or conference event such as the attendee experience, marketing content, booth and venue production and vendor collaboration.
I feel that every event, large or small, should tell a story and consistently identify trends and insights for continued innovation and alignment. Externally, B2B events should express thought leadership and internally those who manage events should be creative in their problem solving and prioritize teamwork.
A positive, driven, forward thinking and empathetic working environment is important to me along with a stable work/life balance. I value relationships with both my clients and colleagues and never compromise on company values. I spend my free time hiking, rock climbing and fishing and could spend hours sharing travel stories.
Technical Knowledge Cvent | Salesforce | Smartsheets | Google Suite | Microsoft Office
Professional Skills Project Management | Account Management | Experiential Marketing | Event Marketing | Inbound Sales | Brand Management
Career Highlights Scaling the first company of professional Ballet Dancers in Des Moines, IA | Fostering partnerships with brands such as IBM, LinkedIn, and Bayer (among many others) | Producing tier-1 exhibits at shows such as Microsoft Ignite, CISCO Live, Sapphire and GartnerI
Work Experience
Account Manager
Impact XM2022 – Present
Impact XM is a global, full-service event and experiential marketing agency with over 50 years of creating ownable brand experiences. We create experiences custom-made for each brand, personalized to their audiences, and designed to deliver desired results.
Account Manager
Bonterra (Formerly Network for Good)2021 – 2022
Bonterra is the second-largest and fastest-growing social good software company in the world with solutions from CyberGrants, EveryAction, Network for Good, Social Solutions, and their respective entities making up its product family. Bonterra supports a unique network of over 19,000 customers, including over 15,000 nonprofit organizations and over 50 percent of Fortune 100 companies. • As a BDR I identified 146 opportunities which resulted in $88,800 (promoted to Sales Consultant within 8 months). • As an FSC have created 85 opportunities with over 20 units sold in 4 months, with client proposals being sent daily. • Generated new business from discovery to close, controlling a pipeline of over $150k/month. • Product knowledge expert, running 2-5 demos per day consulting on best practices and package recommendations. • Working in tandem with our Lead Gen teams on key messaging, and our Product Team on customer requests.
Senior Event Manager in Support of IBM and LinkedIn
George P. Johnson2015 – 2020
GPJ is the world's leading experience marketing agency. We create great ideas and bring them to life through integrated experiential programs that leverage digital, mobile and physical brand activations. Our worldwide office network enables leading brands to create and accelerate relationships with customers, employees, partners, media and other influencers. GPJ is part of Project Worldwide, the leading independent engagement marketing solutions network (www.project.com). • Full tradeshow and ancillary event lifecycle management for IBM, LinkedIn, and Red Hat. • Defined project scope of work, delegated roles and supervised both in-house departments and external vendors to ensure all deliverables were on track to hit our target deadlines. • Responsible for managing budgets ranging from $500,000 on my own, and $2M on large-scale team projects. • Pitched and advised clients on innovative event locations and experiential trends. • Average sale projections for our clients from the events ranged from $1M- $15M.
Sales Representative
Market Native2013 – 2015
The premier inside/online sales team for the natural food industry, brokering exclusive deals for all natural food retailers. • Remote B2B prospecting and closing for a portfolio of major consumer goods brands in the Natural channel. • Daily outbound calls coupled with hitting store placement targets with Purchasing Managers. • Onboarding implementation for new retailers plus monthly follow ups on potential order issues resulting in high retention rates and customer satisfaction. • Sales placement through UNFI and KeHe
Executive Director
Ballet Des Moines2010 – 2013
World class professional Ballet company located in the heart of Des Moines, Iowa. Ballet Des Moines offers training opportunities for pre-professional dancers and engages thousands of local youth each year through rich educational and outreach programs. • Raised over $500,000 in funding to launch the first resident company of Ballet dancers in Des Moines, IA. • Funds were raised through grant writing, individual donations, email and direct mail campaigns. • Created content for donation brochures capturing the experience and importance of the arts. • Collected statistical data to structure our annual performance schedules, budgets and community outreach. • In tandem with our Artistic Director, we produced two major performances with corresponding Galas and outreach.
College and Post College Internships- Special Events and Brand Marketing
College and Post College Internships2008 – 2010
· Metromix Chicago: procured and managed the performers gifting suite during Lollapalooza at the Hard Rock Hotel Chicago. · Chicago Human Rhythm Project: Coordinated the logistics for 20 local dance companies to perform in a televised segment of the McDonalds Thanksgiving Day Parade. · The Blank Park Zoo: vendor relations and event logistics for the summer Zoo Brew community event series.
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