Rachael Dickhute

Digital Marketing Consultant · Freelance

Los Angeles, CA

In My Own Words

In my career I have been responsible for expanding the brands and companies I have worked with through acquisition and retention of customers as well as through public relations.
Working in social media and marketing for the past nine years has helped me gain a better understanding of the influence of social media in many industries and how they differ in use. I have experience with talent scouting, in which I was responsible for hiring and managing highly self-motivated and accountable individuals who are also looking to fine tune their leadership skills and business savvy as well as learn proper delegation, time management and financial management.
I am looking to further my career in social media and marketing through the exceptional skills I have developed thus far in my fields. I am looking for my next challenge.

Online CV- https://rdickhute.wixsite.com/rdickhute

Work Experience

Digital Marketing Consultant

Freelance

2019 – Present

• Managing Influencer Outreach, Strategy & Activation • KPI Reporting, Ad Spend + Analysis • Paid Ad Placement + Media Valuations • Social Landscape • Competitive Analysis • Promoted Social Media • Web optimization UX/UI • Monthly Reporting + Optimization Strategy • Content Production + Direction • Lead Generation

Digital Marketing Director

2021 – 2021

• Content approvals, brand alignment in the digital space, production and direction, third party management. • Auditing of processes and systems. Strategy implementation, net new processes. • Primarily responsible for ampm and AARCO messaging.

Content Strategist

Celebrity Cruises

2021 – 2021

• Consulting for the Celebrity Cruise in-house social media team • Third party vendor relations and influencer strategy. • Content creation, digital strategy, project and campaign management, social listening and consulting. * Including onboard content capturing and processing for the 'Return to Service' campaign.

Marketing Coordinator

Amazon

2020 – 2021

Providing support for recruitment marketing specialists during Amazon peak season: • Data gathering and input utilized for budget and marketing campaigns. • Competitive analysis reporting • Paid advertising budget and spend allocation and recording • Vendor relations and management

Brand Manager and Creative Strategy

Joi Hair

2018 – 2019

Creative Manager & Director for all brand assets. Overseeing all art direction and design teams for product. (Subsidiary of The Hair Shop Inc) -Execution of web design review and elements including wire-framing, user experience guides, copywriting and image assets. -Direct to brand and consumer brand strategy: e-mail strategy, product management and design, content creation, marketing asset management, product depth and launches. -Staff management: direct reports included sales team, creative and copywriting. -Social strategy development and implementation. managed a large-scale influencer program and retail strategy. Directed, styled, casted photoshoots and videos. -Salon and in-store communications and market strategy

VP Social Media & Digital Marketing

City National Bank

2015 – 2018

Content creation & management for all social channels. Working directly with senior level members from the creative and direct marketing teams to strategize and implement campaigns for sponsorships, products, news and events. Producing analytic reports for regular presentations on success of campaign implementation by utilizing platform reporting as well as third party tools for automation & exporting. Working directly with sponsorship groups, creating & analyzing content with the Los Angeles Clippers (AEG), LA Galaxy, The Tony Awards (CBS Group), Fox Sports West and more.

Editor in Chief

WaywardRoamer.com

2012 – 2017

Owner and editor of waywardroamer.com- a personal style & travel site that operates on an editorial calendar working with sponsors and brands such as Ford, Audi, Hyatt, Tommy Hilfiger, Target, CoverGirl, People Style. Managing a staff of photographers, interns and social managers in promotion of the site and its channels as well as production of content and campaigns

Digital Brand Marketing

Contractor

2009 – 2015

Managed Omni-channel presence for corporate entities in-house while building a digital team of social media community managers. Worked alongside the creative and PR departments in generating campaigns, editorial calendars, graphics and web elements. Initiated long term practices of digital strategy throughout departments for product launches and seasonal occurrences.