PJ Elbing

Executive team member responsible for the sales, marketing, and product management of multiple product divisions and employees. Managed all business functions of the technical product divisions including wetsuits, watches, bags, outerwear, and service center. Supervised product managers to ensure line plans met regional assortment needs while maintaining operational and financial objectives. Developed and directed go-to-market strategies for wholesale, retail, and e-commerce sales channels. Partnered with global design and development centers to execute product, marketing and sales initiatives. Managed the North American sales force growing year on year sales for 6 consecutive years. Controlled sales and profit accountabilities including EBITDA and overall working capital targets. Directed retail buyers and the wholesale purchasing and planning department on seasonal assortments and purchasing strategies

General manager of the technical product divisions including wetsuits, watches, bags, footwear and outerwear. Managed pricing strategies, inventory purchasing plans, SKU optimization, and sales targets. Partnered with global designers and developers to launch innovative new products, including the worlds first heated wetsuit. Developed and managed seasonal and annual sales budgets. Implemented new purchasing process to increase product turns and reduce liquidation. Increased financial year gross margins by 4.5% through strategic inventory management and vendor pricing negotiation. Developed and managed strict testing standards and quality control processes. Analyzed market trends, competitor profiles, and sales opportunities

Responsible for production, purchasing, inventory management, and sales orders for the wetsuit division of Rip Curl North America.

Wetsuit and hard goods buyer responsible for sales, gross profit, inventory turns, and events.