PJ Connell

Managing Partner/Co-Founder: North American Licensee & Distributor

Carlsbad | United States

Skills

No information

Interests

Surfing

My family

Travelling

Industries

Fishing

Lifestyle

Outdoor

Skate

Surf

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— PJ

Consistent top performing global marketing and sales executive within Sportswear, Outdoor, and Action Sports marketplaces with extensive experience in strategic planning and tactical execution.

Over a decade of experience working across all facets of the marketing and sales organizations while always focused on maximizing ROI.

Trajectory

Oct 2013 — Now

Managing Partner/Co-Founder: North American Licensee & Distributor · The Mad Huey’s USA

Responsible for identifying market opportunity and raising capital to launch licensee/distributorship in North American marketplace. • Conducted extensive market research to inform a three year strategic go-to-market plan for existing and new product to maximize growth opportunities within North American action sports, outdoor and lifestyle categories. • Developed and managed revenue forecasts and expense budgets to achieve 50% year over year growth for new emerging brand via direct to consumer, wholesale, and e-commerce distribution channels. • Developed, executed and continually enhanced cross-channel marketing campaigns including Search, Social, Email and Display to yield an efficient marketing spend aimed at 6x ROI or better. • Managed all trade shows and other industry events. • Recruited, trained & managed 12 person sales team to effectively grow and service wholesale partner account base accountable for 65% of total annual revenue. • Developed all sales collateral and associated

Jan 2011 — Dec 2013

Director of Global Marketing · REEF

Contributed to revenue growth from $60MM to $120MM during the period 2006 – 2013. • Selected to participate in the “VF Executive Team Growth Program” gaining world-class leadership skills and insights • Developed a “Class A” marketing team of 17 professionals that devised and implemented integrated marketing strategies, which directly contributed to rapid growth and strengthening of the Reef brand worldwide. • Responsible for overseeing all planning and execution of tradeshows, POS, digital acquisition & retention, TV, print, radio, PR, and industry events to achieve a total annual marketing spend resulting in no less than 6x return on investment. • Develop specific goals, annual budget, and KPIs, for all marketing programs, including an analysis of the marketing organization’s impact on the company’s strategic business objectives.

Jan 2006 — Jan 2011

Manager USA Men’s Marketing · REEF

• Lead and developed 5-person marketing team, then promoted from Manager of US Men’s Marketing to Director of Global Marketing in 2011. • Built, implemented, and measured account-specific marketing plans by season in collaboration with Sales Executives and Global Marketing Director. • Applied measurement metrics to every aspect of marketing tactics to build a baseline upon which marketing planning and spend were allocated for future company growth drivers. • Additional responsibilities included trade show activation, catalog production, P.O.S, retail buildouts, social, print, TV, digital acquisition/retention, PR and industry events. • Managed and activated seasonal global sales meetings bringing together 150 employees for a 3- day growth driver training seminar.

Jun 2003 — Jun 2006

Manager of North American Communications & Events · Rip Curl

• Responsible for executing company’s public relations strategy via programs and campaigns that targeted both endemic and non-endemic media outlets. Also responsible for domestic and global activation of company’s event strategy. • Wrote and distributed strategic brand & product launch press material to media companies to media outlets in an effort to create brand awareness & interest. • Executed and managed offsite and onsite logistics of a 10 event amateur surfing series that spanned across both the west and east coast as well as Hawaii. • Assisted in logistical offsite and onsite execution of company sponsored Association of Surfing Professional – World Championship Tour events in Australia and Hawaii. • Assisted in the logistical offsite and onsite execution of seasonal trade shows and sales meetings to ensure brand and product strategies were effectively communicated to B2B account base.