Phillip Roberto
Creative Designer
Orange | United States
Interests
Photography
Traveling
Art
Gaming
Industries
Lifestyle
Outdoor
Skate
Surf
In my own words
— Phillip<p>Creative designer with nearly 10 years experience in the Action Sports Industry, most recently helping the A SHOC ENERGY brand transform their marketing concepts into compelling designs for the physical world.
Motivated, passionate, and excited at the prospect of doing groundbreaking work.</p>
Trajectory
Sep 2020 — Mar 2024
Creative Designer · A SHOC ENERGY
• Curate Concepts with Creative Director for brand and new innovation campaigns.
• Design print assets for brand campaigns, billboards, magazine ads, event activations, and instore POP.
• Design and manage print and digital assets for sales team and retail partners.
• Concept and Assist in photoshoots capturing content for social and brand needs with our athletes.
Jan 2016 — Mar 2020
Creative Designer · Hurley
Work within a fast-pace, full scale internal creative team handling POP layout, retail window design, in-store seasonal imagery and digital asset delivery for key retail partners.
• Act as liaison and project manager to printers and vendors to ensure timely delivery of retail assets.
• Assist in design and execution of Brand Activations and Tradeshow Booths.
• Curate concepts with Global Hurley Brand Team for seasonal campaigns.
Jun 2012 — Jan 2016
DTC Product Presentation Manager · Hurley
Design seasonal Product Presentation Directives for brand doors in partnership with Retail Marketing and Product teams.
• Partnered with Nike SB Retail Marketing/Creative teams to produce assets and execute seasonal brand campaigns for Hurley x Nike SB retail doors.
• Work closely with buyers and planners to align expectations to accomplish sales goals each season.
• Communicated closely to buyers and store managers to track product productivity and advise in product presentation
needs per store.
Sep 2010 — Jun 2012
Sales Lead- Employee Store · Hurley
• Customer Service and Sales for Hurley Employee Store.
• Manager responsibilities. Open and Close store, train and assist sales associates, communicated with Retail Admin the store budget, sales goals, and needs.
• Assist and execute seasonal product presentation directives and layouts.
Oct 2006 — Sep 2010
Sales Associate · Huntington Surf & Sport
Assist and execute seasonal product presentation directives and layouts. Customer Service and Sales.




