Philip Notheis
Vision and Purpose-driven Product VP Director | Consultant | Brand Amplifier | Sustainability Champion | Agile Leader | ex-CamelBak, Klean Kanteen, Giro, Oxo
Petaluma | United States
Skills
No information
Interests
Mid-century design
Sustainable living
Veganism
Zero-waste lifestyle
Vintage hi-fi audio
In my own words
— PhilipImpassioned and influential Product Leader with 15+ years (last 10 years as a Director) proven success in strategic planning, development, management and expansion of multi-million-dollar product categories for leading brands with specific expertise in action sports and outdoor lifestyle.
Consistently successful in building, inspiring and empowering teams, gaining deep market insights and capitalizing on global opportunities to create sustainable year-over-year profit and revenue growth.
I am known for my ability to find next stage growth for brands, leading cross functional teams to rearticulate what they stand for beyond a product, why they matter, and how that POV can come alive in exciting new areas and authentic stories for the brand. Then, in turn, work collaboratively with senior teams to prioritize, resource, and implement projects to meet agreed upon objectives.
Trajectory
Jul 2024 — Now
Senior Director, Category Management · Alliance Consumer Group
Across the TRUE, THAW, and iPROTEC brands, assigned to lead brand/product strategy and development for the Knife & Pocket Tools, Personal Heating, and Protection categories. Focused on driving innovation, managing new product development, brand stewardship, and overseeing category P&L to meet growth targets. Collaborating across teams to bring cutting-edge outdoor products to market with authentic storytelling, ensuring competitive advantage in a dynamic omni-channel industry.
Jan 2023 — Now
Founder & Owner · Nice Consultancy LLC
Leveraging experience gained realizing purpose-driven brand visions in the action sport and outdoor lifestyle industries, supporting companies and executives in all aspects of Product Creation and Business Management, including but not limited to:
• Brand Strategies and Business Plans
• Product Innovation and Processes
• Product Roadmap and Line Planning
• Market Research and Trend Analysis
• VOC and Consumer Insights
• Sustainability and Climate Strategy
• Financial Forecasting and Analysis
• Marketing and Design Brief Creation
• Go-To-Market Planning and Execution
• Sales and Global Omnichannel Distribution
• Product Development and Sourcing
Jan 2017 — Dec 2023
Director of Product Management and Sustainability · CamelBak
Assigned to turn around struggling and declining hardgoods business plagued with irrelevance and failed new product launches. Responsible for managing and inspiring a product management team, setting and maintaining global product vision and positioning, category expansion strategy, reinvigorating consumer and market testing and insight methods, and honing overall lifecycle management and new product development processes, and fostering a collaborative consensus based relationship with Sales and other departments. Tagged an experienced opinion leader in the organization, a part of and leading numerous special project teams on topics like brand redefinition, NPI process, Agile technique adoption, consumer insight, sustainability, DEI, and corporate strategic planning frameworks.
Jan 2013 — Dec 2017
Director of Product · Klean Kanteen
Appointed to executive leadership team and tasked with driving new thought direction and processes throughout the company from a product perspective. Responsible for defining, building and leading a design/development team and NPD process, standardizing departmental reporting and document control practices, fostering cross-functional cooperation, and setting product line vision, strategy and resource allocation. Ensures team is focused on sustainability minded, quality growth and premium product positioning while delivering on brand and company goals that use business as a force for good as certified B-Corp.
Jan 2011 — Dec 2013
Global Category Manager - Giro Snow · Giro Sport Design
Responsible for creating, owning and championing the Giro Snow helmet and eyewear lines globally
including overall strategic direction and product line management. This includes business plan development, concept/product briefing, cross-functional team leadership, sales and margin accountability - all with a relevant focus on our consumer and our competition (current/future) within each unique market and sales channel.
Jan 2005 — Dec 2011
Product Manager - Giro Snow · Giro Sport Design
Responsible for managing a global snow helmet product line from brief stage through design, sourcing and development, product introduction, and sell through.
Jan 2003 — Dec 2005
Product Manager · Hedstrom Corporation
At-home skate park equipment, trampolines, and backyard play structures.
Jan 2001 — Dec 2003
Associate Brand Manager · World Kitchen
Oxo cookware, Pyrex kitchenware, Michael Graves kitchenware for Target, Echo kitchenware, Revereware cookware
Activity
Education history
DePaul Driehaus College of Business
Master of Business Administration - MBA
Saint Louis University
BSBA
