Phil Herbert

In charge of the US consumer email program and the US email team. I created the overall email strategy and timeline, testing and segmentation strategies, and had final say over creative execution. Own the top and bottom line revenue goals for the consumer email program. Work closely with design and production teams, outside agency partners, product categories, other HP marketing channels and outside marketing partnerships. Manage multi-million dollar budget with eight-figure sales goals.

Director of the Digital Department. In charge of growing the amount of digital project in the agency by winning new business and selling in new projects to existing clients. Manage the development team. Manage the scope, profitability and timelines of digital projects with help from Production Managers Educate both internal staff and current clients on new digital marketing strategies and tools +127% increase in site traffic for a B2B sales organization +$37 million of community economic impact for a travel organization + $4.2 million raised through a charity giving promotion

Create strategies for integrated, multi-channel marketing campaigns for global brands, publishing companies and consumer products companies like Nike, Conde Nast and Fred Meyer Jewelers. Lead internal marketing efforts including social media, blogs and website overhaul. Client results achieved: + 174% increase in online sales for a mid-sized retailer + 68% increase in site traffic and 30% increase in revenue per email sent in two months + 38% landing-page conversion, 59% increase in Black Friday sales and 86% increase in Cyber Monday sales for a large eCommerce site

Create and implement a long-term, comprehensive branding strategy for the company. Beat industry sales numbers 3 years in a row. Produce copy, photos and other content for print, website, blog and catalog. Work with industry press to gain product and athlete story placement in print and Web. Grew the 4FRNT online audience on Facebook, Twitter and online forums by over 1000%. Film, edit and promote online video series and yearlong video project. Drove 500,000 highly-targeted views per year.

Direct entire new member recruitment campaign ($4-5 million revenue per year) using direct mail, email and other marketing strategies Design, plan and execute a Strategic Communications plan including inside and outside PR. Hire and train Outreach Coordinators, interns and temporary workers. Implement comprehensive testing procedures including A/B testing and ROI analysis. Design and implement new technologies across 250 Facebook fan pages Develop a communications strategy to be used across all departments of the organization