Peter Rogos

-Developed and executed comprehensive marketing strategies to increase brand awareness and drive sales of custom camper vans, resulting in an increase in revenue within the first year. -Managed all aspects of marketing including social media, email marketing, content marketing, SEO/SEM, CRM and paid advertising ensuring consistent messaging and branding across all channels. -Conducted market research and analyzed customer data to identify key trends and insights, influencing product development and marketing strategies. -Created and managed a content calendar, producing engaging and informative blog posts, videos, and social media content that resonated with Dave & Matt Vans' target audience and helped to establish the brand as a disruptor in the custom camper van industry. -Tracked and reported on key marketing metrics, including website traffic, lead generation, conversion rates and ROI, using data to continuously optimize marketing campaigns and drive business results.

-Led a team of event professionals in the planning and execution of high-profile events at Vail Resorts, including major ski and snowboard competitions, music festivals and experiential activations resulting in an increase in guest satisfaction scores. -Negotiated and managed complex sponsorship agreements with national and international brands, generating increased revenue, brand awareness and affinity among Vail Resorts guests. -Developed and managed a multi-million dollar events budget, tracking expenses and ensuring cost efficiency while meeting KPI targets. -Established strong relationships with key stakeholders, including local governments, sponsors, vendors, and media partners, to ensure seamless event execution and optimal guest experiences. -Fostered a culture of innovation and creativity within the events team, encouraging new ideas and approaches to enhance the guest experience and drive revenue growth.

-Developed and executed integrated marketing campaigns that increased brand awareness and loyalty among target demographics, resulting in a full share point growth in sales. -Collaborated with cross-functional teams to identify key trends and insights, leveraging data to inform marketing strategies and optimize campaign performance. -Managed a team of over 50 full and part time staff members with a multi-million dollar marketing budget, allocating resources effectively across the territory and distribution network. -Coordinated experiential marketing activations, including Red Bull owned and sponsored sporting events and music festivals to create memorable brand experiences and engage with consumers directly. -Analyzed market trends and competitor activities to identify new growth opportunities and led the development and launch of local product campaigns. -Built and maintained relationships with media partners and key influencers, securing high-profile media coverage and endorsements for Red Bull products and activations.