Pete Kelly
Skateboarding Advocate | Community Engagement & Field Marketing | Creative Storytelling | New Business Development | Sales Leader | Motivated and Adaptable
Atlanta | US
Skills
No information
In my own words
— PeteI’m not your typical marketing and sales professional — I’m a lifelong skateboarder, artist, and creative entrepreneur who’s been building brands and communities for over 25 years.
My career spans technology, lifestyle, and action sports, always rooted in one thing: connecting culture to commerce in authentic, impactful ways.<br><br>From grassroots skatepark activations to launching products in competitive national markets, I know how to create buzz that lasts. I blend the discipline of strategic planning with the creativity of street-level culture, ensuring brands don’t just follow trends — they help set them.<br><br>I’ve worked with diverse teams and industries, always focusing on relationships, market insight, and innovative campaigns that resonate. Whether I’m rolling into a skate session, building a coffee brand like CoffeeńCurbs, or leading a field marketing team, my mission is the same: inspire loyalty, foster connection, and keep momentum moving forward.
Trajectory
Sep 2023 — Now
President · Coffeeńcurbs
In 2023, a group of old skateboarders started a Sunday tradition at a skate curb in Downtown Pensacola. We cherished the camaraderie, the satisfying clatter of slappies, and the aroma of freshly brewed coffee. Our sessions became legendary, but what happened next marked a pivotal moment in our history. It wasn't until Pensacola’s first concrete park, Blake Doyle Skatepark, finally opened in the summer that we decided to relocate our meet-ups. This skatepark provided us with a new canvas to showcase our skills and build our ever-expanding tribe. As word spread, our crew grew fast and we now fill the park every Sunday morning. This is where it all began, the birthplace of the first chapter of coffeeńcurbs, uniting skaters and coffee connoisseurs in a unique blend of adrenaline and community. Where Skateboarding Meets Community, Crafted in Pensacola.
Jun 2020 — Now
President · The Courage Brand LLC
Building relationships is the key ingredient in any businesses success. We help build those relationships in the areas of mobility, youth marketing, action sports and trend. We help you have the COURAGE to enter in new avenues of opportunity and success. We do this by supporting the creative entrepreneurial spirits, we match them up with your products and services. Enhancing the emphasis on sales, marketing and your return on the investment. Utilizing influencers, athletes and artists to gain the attention your product or services it deserve. We help your teams in navigate the waves and concrete of business, getting your product introduced to new communities. Courage we balance relationships.
Aug 2023 — Jan 2024
Sales and Marketing Specialists / Athlete Representative · Opus Footwear Inc.
Opus Footwear is a creative skateboarding footwear brand from Carlsbad, CA.
Aug 2022 — Mar 2023
Nimbus9 Sales & Marketing Specialist Mobility Accounts AT&T · Balaji Trading, Inc.
Contract Completed
Jan 2021 — Jun 2022
Sales & Marketing Specialist Mobility Accounts AT&T / Cricket · Thread Wallets
May 2020 — Aug 2022
Sales & Marketing Specialist Mobility Accounts AT&T / Cricket · Skullcandy Inc.
Mar 2019 — Dec 2019
Product Marketing Manager - AT&T | Cricket Mobility Accounts · Samsung Mobile
Samsung World’s leader in mobile devices and accessories. At Samsung I used my passion of building relationships with the client, knowledge of product positioning and analytical process to achieve sell-in revenue exceeding 25 million within the contract term. Successfully worked alongside the marketing and promotions departments in ensuring product placements and promotional offerings to form fit clients needs. Successfully forecasted product life cycles and development strategies to ensure clients product sell out success. Experienced in the RFP process, product packaging, labeling and shipping logistics. Developed new product launch campaigns and produced training and sales materials to support the client needs and future goals.
Feb 2018 — Dec 2019
Director Of Sales And Business Development · Entree Creative
Specializing in sales strategies, brand development, creative marketing, websites, and custom graphics. skateboarding, real estate, and life.
Dec 2016 — Dec 2019
Director Of Sales Marketing · Destroystore.com
We're all about local companies getting a leg up in this difficult industry. Destroy Store brings together a variety of small brands to network within our local markets and spread them beyond their capabilities. My responsibility to Destroy Store is to create the best marketing practices that yield ROI on each product line. Responsible for over design and direction for Courage and Wonderful Riot brands.
Dec 2013 — Dec 2016
Marketing Director · Init Style, Inc.
MARKETING DIRECTOR | OWNER Init Style, Inc. was a company that served as an umbrella for the many industries and clients that we provided marketing, consulting, and sales services to. The company incorporated our passions for creativity and connecting with business owners whose objectives were to bring their brands to the next level. For 14 years, we experienced growth, not only with our clients, but also on a personal level by learning how to take risks, work as a team, retail store ownership, rise to challenges, and build self-confidence. Some of our key clients included: Some of our clients: AT&T | Asahi Beer | Cartoon Network | Obey Clothing | Loser Machine |Tum Yeto | Stereo Sound Agency | Dark Seas Clothing | Oakley
Jan 2008 — Dec 2013
Southeast & Mid Atlantic Sales & Marketing · One 3 Two Obey Clothing Init Style, Inc. Client
SOUTHEAST & MID ATLANTIC SALES AND MARKETING Maintained sales and marketing account support for OBEY Clothing for North Carolina, South Carolina, Georgia, Florida, Alabama, Mississippi, Louisiana, Arkansas, Tennessee, and Puerto Rico. Managed account base of 225+ chain and boutique stores. Consulted with store owners, managers, and buyers on upcoming styles and trends for men's and women's clothing that would provide financial success for upcoming seasons.
Apr 2010 — Apr 2011
Advertising & Marketing Manager · AT&T
Init Style, Inc. Client Responsible for the introduction of national plan-o-gram software for all COR and Dealer locations. Educated endusers and supported creative direction on final product launch. Created user manuals and instruction flow charts. Organize internal product seminars and events. Used Photoshop, Illustrator and RBM iPOG software solutions to get the job done. Successful contract term was completed.
Jun 2007 — Mar 2010
Director of Sales and Marketing · Init Style, Inc.
MARKETING DIRECTOR | OWNER Init Style, Inc. was a company that served as an umbrella for the many industries and clients that we provided marketing, consulting, and sales services to. The company incorporated our passions for creativity and connecting with business owners whose objectives were to bring their brands to the next level. For 14 years, we experienced growth, not only with our clients, but also on a personal level by learning how to take risks, work as a team, retail store ownership, rise to challenges, and build self-confidence. Some of our key clients included: Some of our clients: AT&T | Asahi Beer | Cartoon Network | Obey Clothing | Loser Machine |Tum Yeto | Stereo Sound Agency | Dark Seas Clothing | Oakley
Jul 2005 — Jun 2007
Sales & Marketing Executive · dmg world media
Prospected and sold booth and event services to national hard and soft goods companies in the action sports industry. Increased industry participation and revenue, maintained national retail sales account base for the skateboarding, streetwear and action sports marketplaces, Introduced partnerships which created new avenues of revenue via sponsorship packages, built beneficial relationships with industry related video and print media outlets for television and editorial support, maintained all areas of advertisement, layout, design, pre press, and rate negotiations.
Activity
Education history
Pensacola State College
Certificate | 1991 - 1993
