Pete Kearney
Seattle | United States
Skills
No information
Interests
No information
In my own words
— PeteBorn in NYC. Learned to ride a bike at 3yo – no training wheels. College-d in LA (LMU). Rode BMX freestyle professionally. Toured the globe thanks to BMX. Won a bunch of contests. Retired at 24. Discovered advertising. Chiat/Deutsch/McCann/Hill Holiday/Erwin Penland Toured the country making ads. Won a bunch of awards. Rose to EVP, ECD. Still making ads. Still winning bunches of awards. Looking for new places to tour.
Trajectory
Nov 2017 — Oct 2020
Executive Vice President, Executive Creative Director · Publicis Groupe
- Seattle office creative lead with over $70M in billings and 125 employees, including 25 creatives, across agency clients:
• T-Mobile Wireless National Brand Advertising
• Metro Prepaid Wireless National Brand Advertising
• Aflac National Brand Advertising
• Special Olympics
• KEXP Radio
• New Business
- Guided T-Mobile MarCom through 2Y $43B Sprint merger in 2020, creating the 3rd largest US wireless carrier, resulting in an astounding 52% YOY increase in US annual revenue and 68% YOY increase in EBITDA, with one of the company's lowest churn rates in almost 10 years
- Established customizable, dynamic digital advertising system for T-Mobile including strategic parameter creation, creative master development, and system maintenance
- As incumbent, retained $10M Aflac SOW through pitch process - 6 months post-pitch added $3M social media project work to scope
- Led successful 6 month $30M Metro Wireless Brand pitch including all integrated media - terrestrial/online video, radio, social, and experiential
Jul 2016 — May 2017
Executive Creative Director · LeadDog Marketing
- Agency creative department lead, with 16 creatives, for clients including:
• Audi (Sport and Lifestyle Experiential Marketing)
• Adidas/Reebok
• Coca Cola (Smartwater/Vitamin Water)
• REI Outdoor
• Krave Beef Jerky
- Led successful new business pitches for:
• Ben & Jerry's
• Coca Cola Teens Project
Nov 2015 — Jul 2016
Freelance Executive Creative Director, Marketing and Brand Solutions · WME/IMG
- Co-led NY creative group with 12 creatives for Anheuser Busch INBEV (Budweiser/Bud Light) with over $12M in billings across 7 sports properties including:
• Major League Baseball
• National Football League
• National Basketball Association • 2016 Olympics
• UFC
• eSports
• Professional Bull Riders
- Developed and led execution of $6M Bud Light All Stars (BLAST) eSports program including:
• influencer/gamer discovery and contract negotiation
• creative/content ideation, development of program marketing including Twitch content partnership and integration, online content series following All Stars through a 9-month season, on-stage live content at TwitchCon featuring avid celebrity gamers Shaq, Snoop Dogg, Greg Jennings and Adriene Curry.
Jan 2014 — Nov 2015
Senior Vice President, Executive Creative Director · EP+Co
- Led entire Verizon Wireless creative group, across New York and Greenville SC offices, with 34 creatives, over $50M in billings, covering 6 lines of business including:
• Verizon Wireless retail advertising
• Verizon Wireless B2B retail advertising
• 4 Regional Verizon Wireless Retail Marketing groups
• National and Regional Verizon Wireless Sponsorships Experiential/Activation
• National and Regional Verizon Wireless/Fios Social including Facebook, Instagram, Pinterest, and Periscope
• Verizon Fios in-store/POP
Jan 2011 — Dec 2013
Vice President, Creative Director · Verizon Wireless
- Led Verizon Wireless Retail creative group while working across agency accounts including:
• Bojangles
• Advance America
• Samasource
• National Humane Society
- Led successful $6M Denny's Brand pitch including all national integrated media: brand/promo tv, social, in-store and experiential
Activity
Education history
Loyola Marymount University
BA | 1986 - 1991



