Payton White
Culture Marketing Manager · Do It Right Plumbers
Long Beach, CA
In My Own Words
Energetic and passionate communications and social media content specialist looking to apply my innovative skills to a progressive lifestyle brand.
Work Experience
Digital Marketing Manager
Do It Right Plumbers2024 – Present
• Spearheaded the creation and publication of high-quality content (videos, photos, graphics, and copy) across multiple social media platforms, including TikTok, Instagram, YouTube, and more, to boost brand awareness and engage diverse audiences. • Led and executed full-cycle video production, including shooting, editing, and posting to showcase projects, behind-the-scenes moments, customer success stories, giveaways and providing useful plumbing tips. • Edited and refined content with CapCut and Procreate for dynamic, visually appealing social media posts. • Stayed current with digital marketing trends while managing a consistent posting schedule across platforms and using Hootsuite analytics to optimize engagement and maintain brand • Captured professional employee headshots and tech portraits, sent to customers prior to services to enhance trust and and professionalism. • Developed and maintained a detailed content calendar to align with broader marketing objectives, streamlining workflows and maximizing efficiency. • Increased engagement by 30% and grew followers by 20% through platform-specific strategies, including TikTok trends, Instagram reels, and Nextdoor community engagement. • Utilized analytics tools to measure and refine campaign performance, boosting ad click-through rates by 25% and generating 15% more service leads. • Fostered strong online community engagement by responding to comments, messages, and reviews across all platforms, building trust and customer loyalty.
Culture Marketing Manager
Pabst Blue Ribbon2024 – 2024
• Manage brand partnerships and builds relationships with difference makers within the various creative communities • Establish and maintain long-term culture platforms in art, music, culinary and action sports • Collaborate with Brand and Partnership teams to identify appropriate amplification opportunities with local events • Coordinate, lead, manage multiple projects within cross-functional teams across the company and distributor network • Responsible for implementing defined strategies and will ensure long term initiatives and relationships that impact the business within the culture and commercial environments
Assistant Buyer
Tillys2022 – 2024
• Support Buyer on all day-to-day functions of the department. • Photographer • Assist in creation, editing and publication of written, video, and photo content for the RSQ Skate Instagram. • Responsible for working with the Marketing Team to plan and create a calendar to carry-out social content that maintains a unique digital experience that is unified to the brands voice. • Generates, maintains and follows through on all Purchase Orders. Some examples include vendor delivery, tickets, samples and warehouse issues etc. • Ensure that communication (written/verbal) is complete and thorough with vendor and internal partners. • Set and agree upon dates for completion of projects with buyer and communicate progress. • Work in an efficient manner that maximizes time management. • Keeping all files, samples, photos organized and up to date. • Perform regular maintenance on picture boards so that assortments are represented accurately. • Creates and re-caps all monthly markdowns. • Monitors on-order and manages weekly receipt flow into DC. • Assists in management of OTB. • Partners with Allocation, Marketing, and Visual teams to ensure correct execution of assortments in store. • Requests and manages samples for fittings, photo shoots, and meetings. • Ensures quality control of all orders. • Creates recaps and reports as needed • Maintains positive working relationships with vendors and internal partners.
Mobile Team Captain/ Brand Ambassador
KIND Snacks2018 – 2020
Represent all KIND product lines with a strong understanding of nutrition, key functions and benefits of ingredients on the KIND Snacks Huntington Beach Field Marketing Team. •Increase awareness of KIND Snacks by promoting products across the OC at events •Scheduling weekly occasion sampling, product seeding and influencer outreach for the HB KIND Team •Assist the KIND Sales Team to increase sales and brand awareness by ensuring promotional execution, securing prime shelf locations for all KIND categories, POI and selling in floor racks to major food retailers •Conduct demonstrations in national food retailers to optimize sales and provide valuable product information to consumers
Sales Associate
Vans a Division of VF Outdoor2011 – 2020
Provide friendly service to all Vans customers. • Greeting customers • Stock room oversight: receiving shipments, inventory and consolidation • Team leading and assisting in new employee training • Consistently reaching aggressive sales goals and have many repeat customer requests • Attend numerous company events in state and out such as US Open of Surfing, A.skate Foundation events, PHX AM and Warped Tour
Art Marketing Coordinator / Company Photographer
Jubilant Soul Co.2018 – 2020
To spread and preserve positive energy with the use of Jubilant Soul Co. yoga mats. • Establish and maintain visual consistency and quality of all product imagery on e-commerce site • Plan and produce photo shoots and on & off-site social media shoots within budget • Retouch imagery and approve edits with great attention to aesthetic and detail • Curate and assist with maintaining a viable social media content calendar detailing days and times to post lifestyle and product content across several platforms • Collaborate with marketing and PR to support advertising and to achieve the desired branding on social media and print
Social Media Community Coordinator
Waffles Are Good For The Sole2016 – 2019
Sharing others sole stories by capturing the moments behind the brand with the stories that make Vans so pure and true. Showing those Off The Wall Lifestyles in their rad-est form. • Create social community based around the lifestyles of Vans owners • Curate original and user generated content • Content calendar creation and third publishing applications • Copywriting • Adobe Photoshop • Live events • Establish and maintain relationships with key influencers • Superior understanding with execution of product marketing and name recognition https://www.instagram.com/wafflesaregoodforthesole_
Music Marketing Intern
Recover Records2017 – 2017
Music business concept and the daily happenings of running a record label. • Weekly meetings with the Label Owner, Label Manager and Internship Manager • Merchandise sales and promoting of label and bands • Attending shows • Live streams • Social media marketing • Content calendar creation
Stock Supervisor
Vans a Division of VF Outdoor2014 – 2015
Stock room oversight, receiving shipments, consolidation, team leading and assisting in new employee training.
Front Desk Receptionist
Aqua-Tots Swim Schools2013 – 2013
• Welcomes visitors by greeting guests in person entering organization or on the telephone • Provide information to callers • Answering and forwarding incoming phone calls from multiple lines • Check-in and registering students to their classes • Schedule appointments and classes • Monitor and maintain office equipment • Control inventory relevant to reception area • Tidy and maintain the reception area • Testing the pools and keeping the chlorine pools chemicals balanced • Take and deliver messages accurately and completely • Receiving and responding to daily email and voicemails
Party Host
Bounce Jungle2010 – 2011
Coordinate events to include team organization and planning. Worked to provide a memorable and safe party experience for the guests.
Courtesy Clerk
Fry's Food and Drug2008 – 2010
Provide excellent customer service, assisted with inventory upkeep and bagged groceries. Secret shopped on multiple occasions, receiving a 100% grade each time.
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