paulina serra
graphic designer · San Deigo Chinese Historical Museum
san diego , CA
In My Own Words
<p>Hello,</p><p><br></p><p>I am Paulina, and it has been my passion to work in the design and action sports industry and other industries. My focus is on product design and ideation. I have experience working with in-house brands and agencies and enjoy creating and ideating new ideas and concepts for upcoming projects or lines that are aligned with the brands and with trends that are coming in the future to innovate and create new and better designs. </p>
Work Experience
graphic designer
San Deigo Chinese Historical Museum2021 – Present
Rebranded Museums Brand identity and created guide for brand guidelines. Manage social media accounts and curate engaging content to promote museum events, fostering increased community engagement and awareness. Design and produce captivating print and digital assets for museum exhibitions and marketing materials, ensuring alignment with brand identity and messaging. Collaborate closely with the museum director to communicate museum activities and events effectively, enhancing visibility and attendance.
Product Designer
LEUS2021 – 2022
Worked as a product/ graphic designer creating and creating in-house design for products and helped update digital assets within web and marketing. In addition, I worked in direct contact with factories to ensure production and communication with the team. As well as help with visual content that was needed for the company.
Stance packaging intern
STANCE2019 – 2019
Worked as a package design intern at Stance; my primary role was to help the team update the new package designs on their new dielines and designs. I also helped the team with day-to-day concept work for special projects, either by research, sketching, or making CADS.
FootWear Internship
ROXY2018 – 2019
Worked with the Roxy footwear team on print and pattern design. I also learned to choose material and color, trend shopping, forecasting, packaging, design graphics, and CAD designs. In addition to daily tasks, I also was active in meetings and engaged with the team on upcoming projects.