Paul Tralka
Sales and Marketing Manager · Saint Archer Brewing Company
Cardiff-By-the-Sea, CA
In My Own Words
Putting my "experience" on a resume is always tough for me. I have work experience ranging from Tour Guide to Lifeguard, from Snowboard Instructor to Sales Manager, from Carpentry to Brand Building, from Social Media to Marketing. I recently took a four month personal sabbatical to travel around the United States in our family camper van after an unexpected change in my job. Experiencing America's National Parks, geographical characteristic of each destination, and showing my two boys the country allowed me to put a heavy dent on the "bucket list." Now, I am refreshed and ready to roll up the sleeves and make things happen. Over the past five years I have re-launched a historically iconic Hawaiian beer brand called PRIMO, maintained and increased sales and marketing of an American iconic brand called Pabst Blue Ribbon, and played a significant role in launching and creating a new brand called Saint Archer Brewing Company. I am a team player with positive attitude and pride myself on trust and honesty. I look forward to the next chapter in my career and I am excited to find a new job.
Work Experience
Sales and Marketing Manager
Saint Archer Brewing Company2013 – 2014
Startup team member of professionals building top San Diego craft brewery from the ground up. • Sales, marketing, brand building, product positioning, go to market strategy • Event and sponsorship coordination, management, and execution • Distributor relations and on and off-premise account development and management • Lead/coach the distributors sales teams (Stone Brewing Company), as well as hold them accountable for sales results and merchandising support by providing support and tools nessesary • Strong communication, social media, personal organization, and team building skills • Action sport athletes & industry professionals owned and operated brewery
Retail Sales Specialist
Pabst Brewing Company2012 – 2013
Focus on driving sales through execution and merchandising standards, improving sales/distribution, pricing realization, shelf placement and management, display execution and POS merchandising • Lead and execute events, concerts, sponsorships, social media, create opportunity, “own your territory” • Support chain, broad market, on- premises and off- premise sales throughout San Diego • Distributor relationships and cohesiveness with yearly planning strategy and goals • Effectively managed and built promotions and special events, responsibilities included executing special events engaging with consumers to ensure product awareness to increase sales • Effectively managed tactical budget for assigned market • Collaborated with the distributor sales teams to understand and ensure development and deployment of increased sales initiatives • Analyzed market conditions and developed volume based gap closing programs for distributor sales teams • Conducted sales meetings and ride alongs with d
Field Marketing Rep - Primo Hawaiian Lager and Pabst Blue Ribbon
Pabst Brewing Company2011 – 2012
• Pabst Blue Ribbon & PRIMO Hawaiian Beer– creative in field marketing execution/development • Promotional activity and event sponsorships focusing on both brands • Drive sales throughout San Diego area through events, social media, and sales calls • Sales, Marketing and T&E Budget management and weekly reporting and goal achievement • Leader in grassroots, direct consumer, and key influencer marketing and brand awareness • Social Media coordinator
Field Marketing Representative - Primo Island Lager
B.R. Zoom2009 – 2011
• Team member responsible for the successful re-launch of Primo Island Lager in San Diego, CA and throughout California – B.R. Zoom agency hired by Pabst Brewing Company • Secure and stabilize new on-premise and off-premise accounts –sales & distribution (Crest Beverage) • Create point-of-sale, visuals, merchandise to establish the brand identity • Developed a number of proprietary events that lead directly to distribution/sales (1st Annual Poke Fest, Primo Antique Surfboard Roadshow, Sacred Craft Surf Expo, art gallery/surf shop exhibits, Beer Festivals, antique car shows , Action Sports Film premiers, surfing contest sponsorships) • Organized and lead profession surfer 'Brand Ambassadors' in an RV along the California Coast creating brand awareness at surfing events, surfboard factories, and surf shops • Formulated contracts with music venues, promoters, and bands to establish PRIMO as a sponsor of top shows within the Hawaiian music scene. • Activation and merchandising accounts a
Freelance Photographer
Self Employed2005 – 2009
• Adventure sports specific, photographing promotional pamphlets for tour companies, magazines, and newspaper advertisements. • Weddings and family portraiture and real estate photography • Published in several nationally distributed magazines
Carpenter, Green Design and Remodeling, Property Management and Caretaker
Self Employed2005 – 2008
• Full renovation of historical sugar plantation home on Big Island • Foundation and addition on historical lake house on Lake Tahoe • Full remodel and renovation of Napa Valley house and dock build • Second home property management for clients • Responsibility, time management, budget management, trustworthy and dependable
Snowboard and Ski Instructor
Squaw Valley Ski Holdings2004 – 2005
Squaw Kids - Ski and Snowboard instructor
Internship - Men's Journal Magazine
Wenner Media2002 – 2003
• Assisted editors in research, story ideas, content, delivery and photography • Exposure to mass media, life in Manhattan, deadlines, and fast pace work environment
Lifeguard and Beach Boy
Mauna Kea Resort and Hapuna Prince Hotel2001 – 2002
• Maintaining a safe environment for guests (voted America’s top beach) • Providing information, education, hospitality, and guest relations at Four Star Resort • Snorkeling, Outrigger Canoe, Surfing and Swimming lessons
Sea Kayaking Guide and Instructor
Miller's Landing Outfitters2001 – 2001
• Guide overnight camping tours to glaciers in remote Alaskan backcountry • Responsible for the safety and satisfaction of high-end clientele • Intense planning, preparation, and execution. A “no room for error” situation • Conducted private/group lessons on sea kayaking fundamentals and open water navigation and safety
Tour Guide and Waiter in Glass Dome Train from Anchorage to Fairbanks
Princess Cruises2000 – 2000
• Seasonal position on a glass-dome train traveling from Anchorage to Fairbanks through pristine wilderness. Fourteen hour shift serving breakfast, lunch, and dinner. • Public Speaking and customer service
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