Paul Lazzeri
Graphic Designer · Journeys Group (Genesco)
Nashville, TN
In My Own Words
An experienced Graphic Designer with an encyclopedic memory for streetwear and fashion. Who's roots are deep within urban culture and loves everything creative. Drawing inspiration from the skate culture, streetwear, the environment and people around him.
Work Experience
Graphic Designer
Journeys Group (Genesco)2017 – Present
Developing graphic content and print designs for Journeys Marketing. Which is being implemented in stores nationwide and abroad. Along with working with the creative team to execute direction pushing the branding forward using Adobe Illustrator, Adobe Photoshop, and Adobe Indesign.
Freelance Graphic Designer
The Originative2010 – 2019
Creating concepts and branding for various clients. Providing exceptional support for ongoing updates as well as providing creative direction and business models for various companies. All encompassing service that continues to attract more clients based on three simple concepts; Get to know your client, Create a projected outcome, and Create beautiful purposeful design to withstand time.
Freelance Graphic Designer
Scholastic Book Fairs2017 – 2017
Using assets developed along with concepts to create publications and collateral used for marketing materials throughout Book Fairs across the country. Utilizing the Adobe Creative suite, primarily with InDesign along with Photoshop and illustrator.
Production Graphic Designer
Tavistock Group2016 – 2017
Worked in the Marketing Department. Conducting production design duties such as creating new design collateral, preparing items for print as well maintaining brand standards with the use of photoshop, illustrator, and inDesign.
Account Executive
Real Thread2014 – 2016
Performing account supervision through a client's order from beginning to end. Being the first point of contact, ensuring and creating a lasting experience to promote client retention. Along with Press checks, overseeing screen printing results and inks interacted with fabrics based on using strictly water based inks as opposed to traditional plastisol methods.
Expert
Apple2010 – 2014
Worked toward Market sales goals and created business relationships through Training and Development. Created a training plan. Demonstrating ability to work efficiently in a multi-tasked environment. Orchestrating daily, weekly and monthly check-ins to elevate growth within roles.
Education
Interests
Industries
Activity
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