In my own words
— PatrickInnovative and results-driven marketing professional with over 10 years of experience in brand strategy, digital marketing, and cross-functional team leadership.
Specializing in creating impactful marketing campaigns and strategies that drive brand growth and engagement. Adept at leveraging consumer insights and data analysis to develop targeted marketing approaches. Passionate about crafting compelling brand stories that resonate with diverse audiences, particularly in the automotive/powersports industry.
Trajectory
Jun 2022 — Now
Marketing Automation and Email Manager · Zero Motorcycles, Inc.
• Manage all aspects of email marketing strategy, including segmentation, personalization, and performance optimization.
• Led two full-scale CRM migrations, including platform audits, implementation, and training.
• Built global email templates and a centralized style guide to support marketing, sales, CX, and dealer teams.
• Drive lifecycle marketing initiatives, including customer journeys, onboarding flows, and a global welcome kit.
• Own lead reporting and strategy, delivering weekly insights to sales and execs while leading a cross-department task force to improve lead quality.
• Launched CSAT survey tools and privacy-compliant engagement workflows to improve customer experience and retention.
• Co-led launch of the “Zero Stories” brand content initiative, aligning owned media strategy with product storytelling.
Oct 2008 — Now
Founder & Director, Brand & Content Strategy · The Bullitt
• Built a leading digital platform in the custom motorcycle space, combining editorial storytelling, photography, and brand partnerships.
• Lead content strategy, social growth, and SEO optimization to drive engagement and visibility.
• Develop brand collaborations and sponsored campaigns with builders, gear companies, artists, and movers and shakers across the industry.
• Oversee content calendar, analytics, and creative direction across all owned channels.
• Use the platform as a cultural and brand insight engine to inform broader strategy work.
Sep 2019 — Mar 2022
Social Media Manager · Zero Motorcycles, Inc.
• Built and executed global social media strategy, aligning brand storytelling with GTM milestones and product campaigns.
• Drove YoY growth in engagement and doubled follower base across Instagram, Facebook, and LinkedIn.
• Developed influencer collaborations, press outreach, and UGC programs to amplify brand voice and community reach.
• Collaborated with cross-functional teams to ensure social strategy reinforced global brand direction.
Jun 2018 — Feb 2019
Marketing Manager - US and Canada · Piaggio Group Americas, Inc.
• Led regional GTM strategy for new product launches, including dealer marketing and retail experience planning.
• Developed consumer segmentation strategies to improve campaign targeting and performance.
• Managed digital and retail programs across U.S. and Canadian markets, from campaign brief through execution.
• Collaborated with sales and legal teams on promotional programs and incentive rollouts.
Sep 2016 — May 2018
Brand and Communication Manager · Piaggio Group Americas, Inc.
• Directed North American brand strategy for Vespa, Aprilia, and Moto Guzzi, aligning with global identity and priorities.
• Oversaw creative development, brand partnerships, and regional messaging across all channels.
• Managed press events and national brand activations to increase earned media and cultural relevance.
• Worked closely with Italian HQ on brand evolution and product positioning specific to NA markets.
Jan 2014 — Sep 2016
Digital Marketing Manager · Ducati North America, Inc.
• Owned digital and content strategy across Ducati North America, aligning brand storytelling with Italy-based HQ initiatives.
• Managed four corporate websites and multiple microsites in three languages, ensuring consistency with global brand standards and optimizing user experience across all digital platforms.
• Directed social media efforts, achieving over 300% growth in followers, and increased community engagement through targeted content and strategic campaigns.
• Managed all aspects of email marketing, including database segmentation and personalized content strategies, resulting in improved open and click-through rates.
• Led the design, media planning, and execution of both online and print advertising campaigns, collaborating with vendors to maximize ROI.
• Oversaw all branding and creative needs, ensuring alignment with Ducati's global brand vision while tailoring strategies to the North American market.
May 2012 — Dec 2013
Strategic Marketing Executive · MOVology
• Led client strategy across print, web, and mobile platforms, using intelligent data capture to drive performance.
• Built eCommerce solutions that improved revenue and conversion for clients across multiple verticals.
• Developed acquisition and retention programs in partnership with national marketing teams.
• Managed cross-channel campaigns including SMS, email, direct mail, and web integrations.
• Oversaw accounts across SEO, lead generation, site optimization, and cart abandonment remarketing.
Aug 2006 — Apr 2012
Account Director, Response Marketing Services · RR Donnelley
• Advised clients on direct marketing strategy to improve response rates and reduce customer acquisition costs.
• Led CRM, database, and testing strategies for large-scale campaigns across 16 international markets.
• Sold and implemented emerging technologies including PURLs, analytics, and dynamic content platforms.
• Directed cross-functional production teams overseeing creative, print, logistics, and fulfillment.
• Delivered end-to-end campaign execution for clients in finance, insurance, and automotive sectors.
Activity
Projects
Zero Stories
Education history
Cal Poly SLO
BS | 2001 - 2006
