Patrick Anderson

• Developed seasonal category direction and defined product strategy to meet brand objectives through in-depth consumer, market and trend analysis • Led all new product initiatives and go-to-market strategies to help age-down the brand and contemporize the category aesthetic • Grew closed-toe business by over 35% during my tenure, an important growth driver to the brand to better balance the business • Championed new product ideas like the Ulele and the Lae’ahi, OluKai’s most successful on-line product introductions, to date • Dove deep into Hawaiian culture and worked closely with brand ambassadors to ensure every aspect of product honored the people and place it was inspired by

• Product leader and line architect for Insulated, Lifestyle and Sandal footwear categories • Created in-depth Consumer Insights “brand books” to act as a beacon for the team throughout the product creation process, helping to keep us on-brief and on-brand • Championed the footwear arm of the brand’s global ThermoBall™ product technology launch, a huge revenue stream and growth driver for the company • Managed and led the footwear component of the 2014 Sochi Olympic US Freeskiing team Villagewear kit • Footwear product lead for product collaborations with Supreme, Concepts, Publish, Pendleton and the Grateful Dead • Promoted from Product Line Manager to a Sr Product Line Manager with direct reports

• Created product line segmentation and product briefs for Lifestyle and 3-Point sandal categories • Defined the protocol for and supervised all Special Make-Up business • Collaborated with Marketing to bring compelling product stories/solutions to market • Promoted from Product Coordinator to Product Line Manager

• Coordinated with production Planning to ensure accurate and timely execution of the forecasting and buying process • Supervised a working library of samples for past, current and future seasons • Coordinated with Sales, Development, Operations and Customer Service to ensure day-to-day and long-term brand objectives were clearly communicated • Promoted from Technical Representative to Product Coordinator

• Scheduled and preformed instructional clinics at over 300 outdoor specialty, sporting goods and footwear specialty stores • Served as Brand Ambassador at various core promotional events such as the Teva Mountain Games and GauleyFest • Learned invaluable customer insights from non-stop consumer interaction