Patrick Anderson
Men's Product Line Manager · OluKai
Portland, OR
In My Own Words
Product creator with over 15 years of experience introducing compelling new product to the international marketplace. Senior product line/category manager and merchandiser adept in building a cohesive product line from conceptual stages through product life cycle to optimize profit and meet sales, marketing, financial and corporate expectations.
Work Experience
Men's Product Line Manager
OluKai2016 – 2020
• Developed seasonal category direction and defined product strategy to meet brand objectives through in-depth consumer, market and trend analysis • Led all new product initiatives and go-to-market strategies to help age-down the brand and contemporize the category aesthetic • Grew closed-toe business by over 35% during my tenure, an important growth driver to the brand to better balance the business • Championed new product ideas like the Ulele and the Lae’ahi, OluKai’s most successful on-line product introductions, to date • Dove deep into Hawaiian culture and worked closely with brand ambassadors to ensure every aspect of product honored the people and place it was inspired by
Senior Product Line Manager
The North Face2008 – 2016
• Product leader and line architect for Insulated, Lifestyle and Sandal footwear categories • Created in-depth Consumer Insights “brand books” to act as a beacon for the team throughout the product creation process, helping to keep us on-brief and on-brand • Championed the footwear arm of the brand’s global ThermoBall™ product technology launch, a huge revenue stream and growth driver for the company • Managed and led the footwear component of the 2014 Sochi Olympic US Freeskiing team Villagewear kit • Footwear product lead for product collaborations with Supreme, Concepts, Publish, Pendleton and the Grateful Dead • Promoted from Product Line Manager to a Sr Product Line Manager with direct reports
Product Line Manager
Teva2005 – 2008
• Created product line segmentation and product briefs for Lifestyle and 3-Point sandal categories • Defined the protocol for and supervised all Special Make-Up business • Collaborated with Marketing to bring compelling product stories/solutions to market • Promoted from Product Coordinator to Product Line Manager
Product Coordinator
Teva2004 – 2005
• Coordinated with production Planning to ensure accurate and timely execution of the forecasting and buying process • Supervised a working library of samples for past, current and future seasons • Coordinated with Sales, Development, Operations and Customer Service to ensure day-to-day and long-term brand objectives were clearly communicated • Promoted from Technical Representative to Product Coordinator
Mid Atlantic Tech Rep
Teva2003 – 2004
• Scheduled and preformed instructional clinics at over 300 outdoor specialty, sporting goods and footwear specialty stores • Served as Brand Ambassador at various core promotional events such as the Teva Mountain Games and GauleyFest • Learned invaluable customer insights from non-stop consumer interaction
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