Parker Moessner
Marketing Director · Ablis CBD
Bend, OR
In My Own Words
Eco-minded and driven by a passion for having fun in nature, I am a marketing and product specialist with 8+ years of experience in brand
promotion, sustainability, outdoor retail and
recreation. My experience includes promoting active lifestyle brands and inspiring consumers to improve their well being through indulging in life's most thrilling activities. Internally, I
provide a keen eye for efficiency and strive to help brands achieve their sustainability goals.
Work Experience
Marketing Director
Ablis CBD2019 – Present
Developed and executed traditional and digital marketing initiatives to drive B2C + B2B sales and brand awareness. Managed e-commerce, including web content, inventory management, sales campaigns, and CX. Increased e-comm sales by 65% YOY. Responsible for brand continuity oversight. Led brand guidelines development and website redesign. Implemented Entrepreneurial Operating System (EOS) to streamline company operations. Strategized in-person activations at trade shows, retail pop-ups, sporting events, and local happenings to drive community engagement. Created the Ambassador Program; developed relationships and obtained brand support from professional and semi-professional athletes and influencers. Project Manager for The Ablis Experience Portland restaurant and storefront from Sep-Nov 2019 including conception, design, construction, vendor management, menu development, operations, and end-to-end customer experience.
Education
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