Pamela Lechtenberg

- Managed an annual $26million business while increasing profit margins by an average of 7% a year. - Developed a promotional strategy to ensure a 20% growth month over month. - Maintained partnerships with 200 vendors while identifying new partners and negotiating favorable contract terms. - Collaborated with marketing department to maximize ROI for $500,00 of annual vendor participation in weekly, monthly and quarterly digital programs. - Continued departmental success by exceeding industry growth averages by 5% year over year. - Streamlined assortment to maintain sales while reducing purchasing costs by 35%.

-Establish a strong client base to exceed sales goals by 20% MOM on average -Organize monthly product knowledge training for account's employees, as well as give incentives for top performers -Responsible for bringing market research back to the company to be used by production and marketing teams to help better reach our customers and contribute to future product development -Increase brand awareness through weekly events, social media presence and point of purchase merchandising -Managing accounts receivable and payable, including weekly deliveries -Extensive research on the biology of the cannabis plant and its multiple uses to aid with minor to chronic ailments

- Grew existing partnerships into a relationship that helped to push our brand into the top 5 in the industry. - Created a retail program to ensure accounts have access to top merchandising tools and marketing assets on a monthly basis - Gained knowledge of cannabis retail industry including target customer analysis and implementation of proper marketing and merchandising strategies. -Increase brand awareness through weekly educations for customers to come and interact one on one as well as provide customers with incentives to purchase

- Attend regional trade shows and relevant company events - Schedule seasonal product showings to develop assortment plans and sales forecasts with nationwide accounts - Planned and executed pricing strategies in accordance with fiscal responsibilities, maximizing sales and margin through Special Make-Up products

- Frequent in store visits with key managers and buyers throughout the territory - Assist in developing assortment plans, sales forecasts, writing reports & analyzing figures - Assists in planning and executing pricing strategies in accordance with fiscal responsibilities, maximizing sales and margin - Manage samples, returns, markdowns and GWP opportunities for accounts - Product allocation and order file management

- Daily communication with accounts to ensure shipments are shipping on time as well as the agreed upon price - Daily entry of purchase orders and maintaining order files for multiple accounts - Tracking orders from entry through shipments - Wrote orders for multiple accounts based on margins - Worked closely with buyers, merchandisers and reps

- Stremalined and merchandisedvendor/brand information for upload to La Jolla Group systems and ecommerce sites - Assisted in SKU maintenance and creation - Upload and maintenance styles to the site as needed; markdowns and special event relocation - Created and monitored a new category to the website

- Manage Samples; organize by season and vendor - Assist in PO entry - Assist with warehouse sales

- Manage Samples: organize by season, send out for retailer's needs - Pack showroom and assist prepping for MAGIC trade show - Wrote orders as buyers shopped the line during seasonal showings