Paige Hinrichs

Team Leadership & Training – supervised, mentored, and trained staff to maintain high performance and customer service standards Performance Management – monitored staff productivity, provided feedback, and motivated the team toward goals Inventory Management – oversaw stock levels, ordering, and merchandising to keep products well-organized and appealing Visual Merchandising – created engaging product displays that aligned with brand image and seasonal promotions Customer Relationship Management – built lasting relationships with regular customers and the local surf/skate community Product Knowledge Expertise – advised customers on surf, skate, and lifestyle products based on needs and trends Community Engagement – represented the shop at local events, surf contests, and brand activations

Content Strategy Development – planned and executed campaigns aligned with organizational goals Community Engagement – built relationships with followers, athletes, and local supporters through interactive posts and responses Analytics & Reporting – tracked engagement, reach, and growth metrics to optimize content performance Content Creation – produced photography, videography, graphics, and written copy tailored to sports audiences

Store Opening & Closing Procedures – handled daily open/close duties, secured cash, and maintained store safety Customer Experience – delivered personalized service to meet customer needs and build loyalty Upselling & Product Recommendations – increased sales by suggesting complementary items and styling advice Problem-Solving – resolved customer concerns quickly and professionally Retail OperationsCash Handling & POS Systems – processed transactions accurately and balanced registers Inventory Management – assisted with stock checks, restocking, and maintaining organized displays Visual Merchandising – styled product displays to align with brand image and seasonal promotions Professional Representation – upheld brand standards in customer interactions and store presentation