Paige Hinrichs

Social Media Manager

2023 – Present

-Developing and executing content strategies for social media platforms, boost brand awareness, and customer engagement. -Manage our content calendar, create visually appealing posts, and monitor performance metrics. -Manage collaborations with other content creators to connect with community and broaden the scope of audiences reached. -Create engaging content through photography and videography that showcases surf and skate products as well as local community events.

Freelance Photographer and Videographer

2020 – Present

-Capture and edit high-quality photography and videography for special events (weddings, graduations, etc.), surfing, and skateboarding -Manage all aspects of production including client communication, scheduling, location scouting, lighting, and post-production editing -Create compelling visual content tailored to client needs, resulting in strong referrals and repeat business -Utilize Adobe Creative Suite and other editing tools to deliver polished, professional final products Market services through social media and word-of-mouth, building a consistent client base over 6 years

Keyholder & Manager

2023 – 2025

Team Leadership & Training – supervised, mentored, and trained staff to maintain high performance and customer service standards Performance Management – monitored staff productivity, provided feedback, and motivated the team toward goals Inventory Management – oversaw stock levels, ordering, and merchandising to keep products well-organized and appealing Visual Merchandising – created engaging product displays that aligned with brand image and seasonal promotions Customer Relationship Management – built lasting relationships with regular customers and the local surf/skate community Product Knowledge Expertise – advised customers on surf, skate, and lifestyle products based on needs and trends Community Engagement – represented the shop at local events, surf contests, and brand activations

Social Media Manager

2024 – 2024

Content Strategy Development – planned and executed campaigns aligned with organizational goals Community Engagement – built relationships with followers, athletes, and local supporters through interactive posts and responses Analytics & Reporting – tracked engagement, reach, and growth metrics to optimize content performance Content Creation – produced photography, videography, graphics, and written copy tailored to sports audiences

Retail Associate

2018 – 2023

Store Opening & Closing Procedures – handled daily open/close duties, secured cash, and maintained store safety Customer Experience – delivered personalized service to meet customer needs and build loyalty Upselling & Product Recommendations – increased sales by suggesting complementary items and styling advice Problem-Solving – resolved customer concerns quickly and professionally Retail OperationsCash Handling & POS Systems – processed transactions accurately and balanced registers Inventory Management – assisted with stock checks, restocking, and maintaining organized displays Visual Merchandising – styled product displays to align with brand image and seasonal promotions Professional Representation – upheld brand standards in customer interactions and store presentation

University of Florida

2018

Yancy Spencer III Memorial Surf Contest

This is a video project created for Innerlight Surf Shop intended to capture their annual surf contest put on in memory of their founder Yancy Spencer III.