Page Hadden
Creative Director
San Rafael | United States
Skills
No information
Interests
No information
In my own words
— PageI am a design leader and brand builder with over two decades of experience in the active and lifestyle industry.
My goal is to create unique, sustainable, and business-appropriate product solutions that let you get out and have fun.
Trajectory
Jan 2017 — Now
Creative Director · Plae Inc
Working with the executive team to lead the design direction and product development for PLAE’s footwear and accessories line. I manage a cross-functional design team and product development timeline in order to develop seasonal products. Management of brand development by aligning interior and exterior resources to bring brand and marketing initiatives to life and to ensure a strong and cohesive visual brand voice across the company. Create seasonal product stories by forecasting trends, building color palettes, establishing graphic design languages and determining material design/selection. Incorporate sustainable solutions in the areas of product materials, packaging and the products end life.
Sep 2014 — Jan 2017
Lead Designer · REI (Recreational Equipment Inc)
Design management and creative direction for REI Private Brands carry solutions and the evrgrn brand. Managing a team of designers that in conjunction with the Product Development and Sourcing teams, would help bring products to market. Create seasonal product stories by forecasting trends, building color palettes, establishing graphic design languages and determining material design/selection. Product categories included: technical and lifestyle packs, luggage, tents, sleeping bags, drinkware, and camping furniture.
Apr 2012 — Sep 2014
Senior Equipment Designer · Marmot
Manage design team and development of technical gear for the outdoor market. Create seasonal product stories by forecasting trends, building color palettes, establishing graphic design languages and material development, management and selection. Product categories included: technical packs, lifestyle packs, luggage, tents, sleeping bags, apparel, and gloves.
Aug 2010 — Apr 2012
Senior Action Sports Designer · The North Face
Manage the design and development of technical apparel for the Action Sports market. Create seasonal product stories by forecasting product/color trends, establishing graphic design languages and conducting material research. Product categories included technical apparel for skiing and mountain biking.
Apr 2007 — Aug 2010
Senior Equipment Designer · The North Face
Manage the design and development of equipment for the outdoor market. Create seasonal product stories by forecasting product/color trends, establishing graphic design languages and conducting material research. Product categories included: technical packs, lifestyle bags, luggage, and gloves.
Apr 2005 — Apr 2007
Senior Designer · Timbuk2 Designs
Manage design team and development of soft goods for the urban market. Create seasonal product stories by forecasting trends, building color palettes, establishing graphic design languages and material management and selection. Product categories: urban carry all's and soft goods for the consumer electronic market.
Oct 2002 — Apr 2005
Senior Designer · Lowepro - Vitec Imaging Solutions
Product/graphic design and development of carry solutions for the photo and consumer electronics market.
Activity
Education history
California College of the Arts
B.F.A. in Industrial Design | 2012 - 2014
