Page Hadden

Creative Director · Plae Inc

San Rafael, CA

In My Own Words

I am a design leader and brand builder with over two decades of experience in the active and lifestyle industry. My goal is to create unique, sustainable, and business-appropriate product solutions that let you get out and have fun.

Work Experience

Creative Director

Plae Inc

2017 – Present

Working with the executive team to lead the design direction and product development for PLAE’s footwear and accessories line. I manage a cross-functional design team and product development timeline in order to develop seasonal products. Management of brand development by aligning interior and exterior resources to bring brand and marketing initiatives to life and to ensure a strong and cohesive visual brand voice across the company. Create seasonal product stories by forecasting trends, building color palettes, establishing graphic design languages and determining material design/selection. Incorporate sustainable solutions in the areas of product materials, packaging and the products end life.

Lead Designer

REI (Recreational Equipment Inc)

2014 – 2017

Design management and creative direction for REI Private Brands carry solutions and the evrgrn brand. Managing a team of designers that in conjunction with the Product Development and Sourcing teams, would help bring products to market. Create seasonal product stories by forecasting trends, building color palettes, establishing graphic design languages and determining material design/selection. Product categories included: technical and lifestyle packs, luggage, tents, sleeping bags, drinkware, and camping furniture.

Senior Equipment Designer

Marmot

2012 – 2014

Manage design team and development of technical gear for the outdoor market. Create seasonal product stories by forecasting trends, building color palettes, establishing graphic design languages and material development, management and selection. Product categories included: technical packs, lifestyle packs, luggage, tents, sleeping bags, apparel, and gloves.

Senior Action Sports Designer

The North Face

2010 – 2012

Manage the design and development of technical apparel for the Action Sports market. Create seasonal product stories by forecasting product/color trends, establishing graphic design languages and conducting material research. Product categories included technical apparel for skiing and mountain biking.

Senior Equipment Designer

The North Face

2007 – 2010

Manage the design and development of equipment for the outdoor market. Create seasonal product stories by forecasting product/color trends, establishing graphic design languages and conducting material research. Product categories included: technical packs, lifestyle bags, luggage, and gloves.

Senior Designer

Timbuk2 Designs

2005 – 2007

Manage design team and development of soft goods for the urban market. Create seasonal product stories by forecasting trends, building color palettes, establishing graphic design languages and material management and selection. Product categories: urban carry all's and soft goods for the consumer electronic market.