Oscar Ladd
Content Designer/UX Writer · American Family Insurance
New York City, NY
In My Own Words
Passionate about crafting compelling narratives and user-centric content that captivates audiences and drives engagement. A versatile professional with an eye for detail and a knack for turning complex ideas into clear, accessible communication.
🎯 Skills and Expertise:
Content Strategy and Development
User Experience (UX) Writing
Brand Storytelling
Project and Content Management
📈 Key Achievements:
Successfully managed content projects from conception to completion, consistently meeting deadlines and exceeding performance metrics.
Led cross-functional teams to deliver high-quality content that aligned with brand objectives and user needs.
🔍 Seeking New Opportunities:
Ready to leverage my expertise in content design and UX writing to drive impactful initiatives in a dynamic, collaborative environment. Eager to explore new challenges and contribute to the success of forward-thinking organizations.
🤝 Let's Connect:
Open to networking with like-minded professionals, discussing opportunities for collaboration, or sharing insights on content design. I won't bite, feel free to reach out!
Work Experience
Content Designer
American Family Insurance2022 – 2024
Design, write, and edit clear, compelling in-product content to help customers meet their insurance goals
Released improved features in the quoting, billing, and payment experiences (Web, iOS, Android)
Conduct content audits, establish content standards, and present content best practices to stakeholders
Collaborate with UX designers, UX researchers, content strategy, legal, and product management to achieve business goals and solve usability issues
AmFam’s digital shopping experience went from #22 to #1 in 2023 according to industry reports
Content Designer
BeOp2020 – 2022
Design interactive and conversational display ads for brands and publishers
Use UX/UI and content design best practices to achieve client KPIs
Conduct guerilla research during demos and workshops with partners to understand usability issues with the SaaS platform
Partner with Full Stack Developer to improve the SaaS platform’s error messages, button copy, content hierarchy, and information architecture
Produce video tutorials to help partners navigate and create advertisements in BeOp's SaaS platform
Digital Marketing & Communications Specialist
GuestFloor Management2018 – 2020
Redesign 3 WordPress websites for cocktail bar concepts with a focus on responsive mobile features and user experience
Use Google Analytics metrics to implement SEO and social media strategies to increase traffic and engagement
Produce photographs, videos, and copywriting materials for all digital channels including websites, social media accounts, and email
Manage stakeholder relationships with owners and bar managers to understand pain points and business goals
Junior Copywriter
Grit Advertising & Design2018 – 2018
Write captivating captions, taglines, and headlines for social media accounts, branding visuals, and advertisements
Conceptualize social media campaigns, visuals, and copywriting materials with members of the creative team
Proofread copy on designs and social media posts before print or publication
Clients: Duke's Meats, Bobo's, D:Fi Hair Products
Digital Marketing Specialist
Garlic Media Group2017 – 2018
Write and edit blogs for SEO strategies, write content for websites and landing pages to increase conversion, and social media captions to increase engagement
Manage client WordPress websites, review Google Analytics, and make improvements with SEO strategies, keyword research, and website optimizations
Conceptualize marketing opportunities, social media strategies, and video campaigns for emerging and long-standing businesses
Digital Editor and Content Manager
Method Magazine2015 – 2017
Manage the website’s CMS and content calendar, propose SEO strategies, and provide usability recommendations to the developer
Partner with the Editor-in-Chief to write web content and review submissions to be featured in print and digital
Coordinate with industry brands for cross-promotion and drive traffic to multiple digital channels such as websites and social media accounts
Conduct research and outreach to local snowboard shops for the first launch and distribution of Method Snowboard Magazine in North America
Production Assistant
Process Films2015 – 2015
Video and photography production at a boutique agency in Oslo, Norway
Edit new video content for the company's YouTube Channel to gain more subscribers
Assist directors, camera operators, and photographers during production
Edit video footage in Premier Pro and After Effects
Editorial Intern
Active Junky2014 – 2014
Editorial and Media production through CMS -Worked with a coworker to collect, organize and format content, tech specs and images for 2014 Summer Buyer’s Guide -Required extensive use of Photoshop and Excel Conducted market research focused on outdoor consumer groups -Devised and created content based on findings from research -Goal was to keep content relevant to season, aimed at a particular market group and to attract readers and/or potential buyers to the website -Required to avoid conventional means of presenting content in order to entice outdoor enthusiasts to read Active Junky’s content over other published sources
Editorial Intern
Storm Mountain Publishing- Snowboard Magazine2013 – 2014
Assisted with production of 2014 Buyer’s Guide - Emailed relevant companies for confirmation on MSRPs, images and product names - Organized products from photo shoot and shipped it back to the companies - Edited and confirmed images had proper MSRP, name and spelling before sent to print Began to contribute writing for “Gear Up” section of Snowboardmag.com at the end of internship
Contributing Writer
Storm Mountain Publishing- Snowboard Magazine2013 – 2014
Work published in Vol.10.2 Issue -Selected brands and products that would appeal to readers and consumers -Wrote product descriptions and reviews for ‘Product Reserve’ section including action cams, boots, and jackets Contributed writing for Snowboardmag.com -Content was focused on snowboard gear for “Gear Up” section of the website -Collaborated with online editor to devise relevant product themes, round-ups and price-points -Required excessive used of Photoshop and WordPress
