Omar Muhyar
Copywriter · Backcountry.com
Cottonwood Heights, UT
In My Own Words
Passionate outdoor and action sports enthusiast. Dedicated writer of digital marketing materials, especially as they pertain to cycling, snow, and outdoor-related gear.
Work Experience
Copywriter
Backcountry.com2013 – Present
Currently detailing technical specifications and crafting interesting/fun-reading content for products being sold on Backcountry.com. I specialize in writing descriptions for cycling, snowboarding, and outdoor-related products. I write for a wide range of brands and categories that run the gamut from premium mountain bikes to camping gear, clothing, and lifestyle apparel. Furthermore, I occasionally contribute to Explore, which is Backcountry's outdoor and gear-related blog.
Copywriter
CCS.com2012 – 2013
Crafted skate-orientated copy for CCS.com, as well as a variety of digital marketing materials. Collaborated across departments with graphic designers, buyers, and executives to nail down voice and specifically target our core consumer. Rich product descriptions, informative SEO articles, concise and snappy text and email messages, and gear guides were all leveraged to bring CCS customers a more detailed and interactive online shopping experience.
