Olivia Kincaid
Digital Designer and Illustrator · Tillys
Mission Viejo, CA
In My Own Words
Graphic Designer and Illustrator
Work Experience
Digital Designer and Illustrator
Tillys2022 – Present
• Develops brand direction by researching trends, designing mock-ups, and creating a style guide and toolkit to be used by the other designers on all company projects. • Creates design templates to be used by the other designers. • Creates original hand drawn and digital illustrations for various projects. • Designs various digital material including: emails, promos, social media posts, web layout, etc. • Designs various print material including: window banners, in-store signage, gift cards, etc. • Creates packaging for clients’ products.
Graphic Designer
GUESS?2018 – 2022
• Responsible for designing all company direct mail pieces, from initial concept to print production. Direct mail projects include: catalogs, postcards, Amazon inserts, etc. • Worked with print vendors, from reaching out for project quotes to traveling to printing houses for press checks to ensure the highest print quality. • Worked with various teams to complete projects. Routed all projects through the appropriate departments. Facilitated meetings to keep projects on schedule. • Responsible for designing and updating all in-store receipts, gift cards. • Assisted with designing in-store signage. Designs include banners, window clings, cash wraps, and in-store handouts. • Assisted with visual branding. Designs icons to represent company benefits or goals. • Assisted the Social Media team by re-branding their design templates and designing the majority of the Instagram stories. Created a visual library of animations, gifs, icons and color palettes to be used by future designers.
Senior Designer
Oceanside Health Brand Management2021 – 2022
• Responsible for branding and creating graphics for new clients. Designs include: product images, Amazon storefront designs, Amazon A+ content, and website designs. • Updated current client’s designs with more current branding. • Supervisor and manager of Video Associate and Junior Designers. Leads meetings with teammates and gives creative feedback, as well as holds the team accountable to deadlines. • Conducts interviews and gives input in the process of hiring new members. • Creates packaging for clients’ products.
Illustrator and Designer
Mattel Inc.2016 – 2018
• Created artwork for the Rose Art brand’s Fuzzy Poster product line, from sketches to final vector illustrations. • Designed packages for various product lines. Created technical files and spec sheets. • Assisted in conceptual development of products, from trend research and product sketches to product tests. • Designed product and packaging for licensed product lines, including: Toy Story, Coco, Ghost Busters, Nintendo, Harry Potter, and LaurDIY.
