Oli Russell-Cowan
Founder & CEO · Rad Season
Sydney, NSW
In My Own Words
I am the CEO of Rad Season, the world’s first one-stop-shop for all your action sports, adventure events and cultural festival booking needs.
Rad Season brings everything together under one roof: discover, share, and book tickets to adrenaline-pumping activities and events around the world, and get your travel and accommodation needs wrapped up at the same time!
The idea for the platform came about when I was trekking around Latin America. I found it difficult to find cool events and festivals going on that were a bit different and had an element of adventure and general radness to them. In April 2016 Rad Season was born and continues to expand to be the definitive voice for adventure and festival enthusiasts around the world.
I have 15 years experience in International business development across Europe, Australasia and the US spanning multiple industries including events and corporate conferences, the action sports media and publishing industry as well as the travel and tourism sector.
I created and host the Rad Season Podcast which was launched in May 2020. I discuss with guests the raddest events and craziest festivals on the planet from pro-athletes to event organisers and local communities. The Podcast goes out weekly on iTunes, Spotify, Google Podcasts and YouTube.
I am a keen traveler, snowboarder, runner and surfer having explored and surfed in 40 different countries from Israel to Western Samoa.
For speaking engagements on events, festivals adventure travel or if you are an event organiser, brand, tour operator, publisher, writer, photographer, videographer or simply want to partner with us please drop me an email on oli@radseason.com
Work Experience

Founder & CEO
Rad Season2016 – Present
Oli Russell-Cowan is the Founding Director of Rad Season. With over 15 years experience in International business development, spanning multiple industries including Events, Media, Digital, ICT, the Arts, Action Sports, Travel and Tourism. Rad Season is building the first action sports and adventure events and festivals platform to discover and share events, book event tickets, accommodation, travel and connect with others, all on one site. The next generation platform for action sports events and adventure festivals is coming soon. Specialties: Action Sports, Adventure Travel & Tourism , IT and Telecommunications Products and Services, New Business Development, Account Management, C Level Solution Sales Negotiations, Market Analysis, Advertising and Marketing, Media, International Sales Experience, Channel Management, Events Management
Education
European Business Studies (Spain)
Universidad de Granada2002 – 2003
European Business Studies (Spain)
Interests
Industries
Activity
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