Nimo Diestro

Head Of Creative Services

2019 – 2020

Establish visual creative direction for the brand. Direct report to the Founder/CEO and together execute an all-encompassing brand vision. Create and manage multiple projects from concept to completion. Provide quality control over creative concepts, designs, assets, production, and projects. Collaborate on creative visual brand strategies for social and digital marketing. Direct and produce creative content. Product and social photography and retouching. Express creative direction at kick-off meetings. Align in strategic launch of creative content across departments for marketing, sales, and advertising initiatives. Organize creative service needs and deadlines for internal departments. Develop pitch decks and storyboards for creative proposals and upcoming projects. Produce creative direction for campaign photoshoots, video shoots and social media. Direct and coordinate with photo studios, photographers, and talent agencies. Consult on partnership collaborations. Lead, art direct, and inspire freelancers, designers, and interns. Package creative content needed for designers. Manage creative server. Partner with Head of .Com to evolve e-commerce: website design, UI/UX, content development, site optimization, strategic digital marketing, CMS, packaging, and coordination with development team. KPI/SEO implementations and A/B testing. Provide support in design and copywriting.

Global Visual Merchandising Creative Design

2018 – 2019

Concept and develop global visual merchandising creative design graphic campaigns for all free standing NYX stores. Coordinate with architectural designers to create in-store concept design renders and mock-ups to use in presentations. Provide packaged production ready art files and creative templates for domestic districts and international zones. Produce global VM brand style guide. Design print production handbook for vendor reference.

Digital Art Director

2016 – 2018

Develop art direction and UI/UX redesign of the company website. Manage, maintain, and update website. Design necessary landing pages for upcoming campaigns and partnerships. Coordinate with our partners in web development, paid search, and affiliates. Produce creative for web banners, email blasts, and social media channels. Discover new and innovative creative design in the digital platform while maintaining brand identity. Project manage between departments. Review digital creative from designers. Create test research on creative to improve customer response. Based on research and analytics, implement new strategies to improve sales. Partner with marketing on upcoming photoshoots, developing the art direction. Coordinate with V.P. of Digital on upcoming digital art direction.

Art Director

2011 – 2016

Art Director for all brands associated with FHI Brands. Art Direct, Conceptualize, Develop, and Design all related print and digital media, including assets, from start to completion. Textile Design. Production management. Photograph and retouch product images. Collaborate to generate and update content for company website. UI/UX design. Video Production and Motion Graphics. Storyboards. Develop design layout templates. Produce ideas for photo shoots and provide creative direction. Retouch model images. Product design development. Assist in the enhancement and management of multiple brand visual identities. Provide art direction and creative strategies at marketing and business development meetings. Work and report directly to the President/CEO of the company. Manage art department and design team.

Graphic Designer / Project Manager

2007 – 2009

Design ads, displays, catalogs, booklets, and brochures. Photo retouching, film editing, and website updates. Engaged in project research, marketing, and public relations. Organize server and regulate database.

Bachelors of Art

2001 – 2006

Bachelors of Art

2015 – 2015