Nikki Kinowski

Designed and developed PetalPop™, a first to market, patent pending, acquisition SKU for ProFlowers launched June 2017 : Worked cross-functionally with legal, marketing, merchandising, sourcing, and quality to successfully launch my own patent pending product for ProFlowers. Also earned Gold at the Gold Ink Awards for collapsible packaging design. Designed and developed the Breathe Happier™ Collection, a successful line of plants curated from NASA's study or air purifying plants : Developed a business case, a product/project brief, worked w/Legal on name registration and copy requirements, worked with the team to identify and source SKUs, and worked with Site and SEO teams on the URL and final copy. Lead and managed the Innovation team to design differentiated hard good accessories across three brands : combined historical data, current trends, brand aesthetics and go-to-market goals to developed 50+ designs/yr. Maintained an average of 35-40% paid upgrade attach rate, with some performing at above 70% paid attach rate. Worked with Sourcing and Quality to lower breakage R&R rates from over 2% to .21%. Created and lead seasonal trend analysis presentations. Created and defined customer personas to enable more strategic product design. Oversaw product photography and styling. Analyzed sales trends to better understand customer needs and behaviors. Worked with Merchandising, Planning and Sourcing teams to help identified new business opportunities, cost savings and new market trends. Designed strategic vase and container portfolios that continually exceeded financial and forecast plans while meeting internal marketing, planning, logistics, and financial profit margin goals. Identify discontinues, re-designs and/or add new products to balance the product selection. Coached and developed direct reports. Collaborated with cross functional teams including Planning, Operations, Creative, Marketing and Sourcing to execute seasonal product portfolios.

• Designed and developed customer centric bouquets, vases and plant/container pairings that met and exceeded financial and forecast plans while meeting internal marketing channel, planning, logistics, and financial profit margin goals. Identify drops, re-design and/or add new products to balance the product selection.? • Oversaw styling and product photography. • Analyzed product sales and image performance. • Worked with QA to determine areas of weakness and developed plans to fix issues. • Collaborated with cross functional teams including Planning, Operations, Creative and Marketing to execute seasonal product portfolios.

• Analyzed product sales and image performance. • Worked with vendors to design and develop seasonal, holiday and occasion specific bouquets that met/exceeded financial goals. • Oversaw styling and product photography. • Onboarded new high-end rose vendor and designed and developed a high-end boutique rose category.

• Shot, styled and edited product and marketing photography for three brands in the Provide-Commerce family. • Maintained photography budget. • Ordered and worked with vendors to secure product for photoshoots. • Worked with Merchandising and Front-end engineers to launch new site platform and provide the necessary imagery. • Developed and established processes to improve efficiency and the quality of our photography.

• Edited product photography. • Created web banners for marketing channels