Nicolle Thomason
Digital Marketing Coordinator · Too Faced Cosmetics
Seal Beach, CA
In My Own Words
Digital Marketer with experience in campaign management, market research, social media, and sales. A self-starter who is able to juggle multiple tasks and deadlines with a level head. Driven, creative, and reliable with proven experience in SEO, reporting, content creation, and email initiatives.
Work Experience
Digital Marketing Coordinator
Too Faced Cosmetics2018 – Present
- Lead the lifecycle of digital campaign creation from creative development to execution for retention channels - Support daily business operations as it relates to email, SMS, and direct mail (where applicable) - Coordinate the design, development, and content creation for email, SMS, direct mail and more - Coordinate, execute and report on email acquisition and SMS strategies including on-site email acquisition and Facebook lead generation - Regularly research and maintain competitor analyses as it relates to customer relationship management - Communicate and document project status and strategic recommendations to team members on a regular basis; escalate issues accordingly via the appropriate channels - Manage schedules, assets, and overall project organization to ensure requirements and project deliverable dates are clearly communicated, understood and executed upon - Facilitate AB Testing, segmentation, and audience building - Identified KPIs and track performance metrics
Marketing Associate
Myers Media Group2017 – 2018
-Prepares marketing plans and devises strategies for promoting new business. -Creates, tracks, and analyzes mass email marketing campaigns through Zen Prospect. -Assists with locating target company contact information using tools like data.com, LinkedIn, and other creative approaches. - Assists the SEO team with content creation for major sites like Expedia, Advanced Auto Parts, and Travelocity. -Created new social media platforms to strengthen company’s online presence.
Business Sales Intern
Sprint2016 – 2016
-Strategically identified and prospected to general business accounts. -Analyzed customer needs, identified and customized wireless/voice/data products and services to win accounts. (Solution Selling). -Prepared, delivered, and followed up on product proposals and quotes. -Tracked customer sales information, forecasts, and reports
Marketing Intern
Weekend Student Adventures (WSA)2015 – 2016
-Marketed the company’s services and trips through several different social media platforms like Instagram, Facebook, and SnapChat. -Created travel blogs for the companies site. -Assisted with sales and generating revenue by promoting trips for students
Sales Associate
Huntington Surf and Sport (HSS)2014 – 2016
-Sales associate who provided customer service and sales support while being knowledgable of the surfing industry.
Marketing Intern
Pura Vida Bracelets2014 – 2015
-Marketed products using Instagram, YouTube, and other social media. -Created blogs for Marketing and Public Relations purposes. -Researched potential business partners for joint marketing campaigns. -Assisted with customer service. -Created promotional bracelet packs for potential representation. -Worked with charities to create partnerships
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