Nicole Valencia
Marketing and Photography Manager · Dope
Los Angeles, CA
In My Own Words
Photographer and Producer with a focus on Photo / Film Production, Styling, and Photography (Editorial, Still Life, BTS, etc.). Please contact me at nicole.de.valencia@gmail.com to say hello and discuss how we can work together. Website: https://www.nicolevalencia.com/ IG: https://www.instagram.com/zikohl/ --- My experience in marketing and creative departments has led me to hold key roles in the fashion, entertainment, and hospitality world. As Brand Manager at Fox Head Mexico, I spearheaded marketing efforts into all Mexico territories. Inspired by the lifestyle of this brand, I tapped into the market and united the brand image to increase sales and visibility in all of Mexico. This position included sales, marketing, international travel, and heavy use of my bilingual skills. At the end of 2014, I left my role at Fox Head Mexico to join DOPE, the LA based streetwear brand. I supported the Marketing and Photo departments in conception, production, and distribution of media and content assets to all major accounts and end-users via social media and digital advertising. After solidifying my role at DOPE, I took the position of Marketing and Photography Manager, spearheading all marketing initiatives. This included creative direction and production of all digital media (lookbook, editorial, lifestyle, and eCommerce photography), overseeing all online platforms (social media, Ecommerce), shooting all E-Commerce and Wholesale Catalog photography, and directing all digital advertising campaigns. I also fostered and maintained key industry relationships with influencers, celebrity talent, production studios, and artists in order to successfully convey the brand's story. DOPE was acquired in 2017. Despite a fruitful stint as Marketing Manager with Hakkasan Group, I decided to move on and follow my passion for photography and media creation. Cover photo © Nicole Valencia 2017
Work Experience
Marketing and Photography Manager
Dope2016 – 2016
Manage all Marketing activities and Content Creation (Photography, Video, etc.) for DOPE and mnml.la:
• plan, create, and coordinate production of all content for DOPE and mnml (subsidiary brand) • oversee performance on online store and ensure attainment of weekly, quarterly, yearly goals • deploy and manage digital advertising campaigns • link with wholesale and manage efficient funnel of media assets to ensure account support and big-box bookings • shoot e-commerce photography, wholesale product photography, and studio marketing photography • conceptualize, direct, and execute editorial lookbook shoots • generate creative for tradeshows, implement buildout and overall brand presence, manage wholesale support at large • communicate with all departments to ensure proper branding and product representation • manage brand copy and media across wholesale, social, online, etc. • establish and maintain relationships with artists, industry professionals, and influencers; manage promoti
Marketing Associate
DOPE2014 – 2016
Coordinate and provide support for all marketing efforts of this streetwear, fashion and apparel brand.
-Style celebrities, artists, athletes, industry tastemakers and influencers. -Liaise with wholesale accounts for development and execution of key sales support programs. -Aid in the management of our online platform. -Assist in organizing and representing the brand at major industry events (tradeshows, events, activations, etc.). -Create and edit copy and content across all editorial platforms and marketing programs (social media, website, proposal decks, press releases, etc.).
dope.com
Brand Manager/Marketing Coordinator
Unlimited Trading Company (UTC)2013 – 2015
An integral member of this action sports, lifestyle distribution company, I manage branding and marketing of the Fox Racing & lifestyle brand in all Mexico regions. Other brands: Shift, Hurley, etc.
-Manage branding and marketing of the Fox Racing and lifestyle brand in all Mexico regions. -Prepare marketing assets for release to key accounts and end users via: social media, email newsletters, etc. -Design marketing activations, release POP, digital content, organize pop-up events, grassroots & endemic activations. -Brand story & strategy at: trade shows and all marketing and PR events.
Sales Representative
Unlimited Trading Company (UTC)2013 – 2014
Formed part of inside sales team at UTC.
-Inside sales: close sales with existing customers, prospect and open new customers. -Design sales activations via sell through reports & business development strategy; forecasting.
Editorial Assistant (Internship)
Installation Media2013 – 2013
Editorial intern at Installation Magazine, the world's first digital contemporary arts magazine.
-Edit and transcribe content, create original copy for features, research, story development and pitching, channel magazine’s brand via social media and other outlets. -Aid in contact management and weekly email newsletter.
installationmag.com
Staff Writer
The Daily Nexus2011 – 2012
Contributing staff writer at The Daily Nexus' Artsweek, UCSB's daily newspaper
-Pitch stories for features and articles, perform interviews for campus-specific, arts-related events. -Create and edit copy under tight deadlines.
dailynexus.com
Librarian Assistant, Donald C. Davidson Library
UC Santa Barbara2010 – 2012
Student librarian assistant at UCSB’s Donald C. Davidson Library Reference & Information Desk.
-Student librarian assistant, aid patrons and librarians with: research, directional assistance, procedures.
library.ucsb.edu
Education
Littérature Générale et Comparée
Université Sorbonne Nouvelle (Paris III)2013 – 2013
Littérature Générale et Comparée
Interests
Industries
Activity
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