nicole Scalia

* Responsible for owning, planning, and tracking progress through the entire lifecycle of a project, from concept to product launch. * Researched, sourced, and vetted new products both domestically and globally. * Owned and managed the transfer of product launch details to our creative, marketing, and web teams. * Updates internal database documents and spreadsheets with required product information, and specifications and launch. * Maintains day-to-day cross-functional communication with vendors and internal teams in a timely and appropriate manner. * Manages all aspects of ordering new products: creating new SKUs, uploading into ERP, placing initial orders, and coordinating logistics. * Create and maintain product listings through Shopify.

* Lead strategy and execution for all direct-to-customer + wholesale marketing initiatives, including promotional strategies, go-to-market plans, owned channel marketing (Emails/Loyalty) social media + community management, and copywriting. * Own content management process through ideation, to pre-production and execution for all brand collateral, photo/video shoots, dotcom assets, ad creatives, retailer, and press requests * Analyze and track campaign data and report on performance and opportunities using Shopify, Ads Manager, and Google Analytics * Manage order fulfillment: fulfilling, packing, and shipping all orders

* Manages three network accounts through the strategic planning process and the many steps involved in launching, growing, and maintaining a successful home shopping business. * Assist the Marketing department in the execution of TV content strategy. * Manages product development to meet network launches and maintains inventory, open orders, SKU, and style strategic business reports to ensure accurate product distribution * Maintains daily phone and email communication with internal teams and accounts to execute tasks and follow up with buyers, planners, and production * Responsible for the creation of both traditional and digital assets, including before & after photos, live-action, motion graphics, and printed visual cues * Assembles merchandising for on-air displays * Travels with the Founder two weeks a month to meet with accounts. Responsible for executive assistant functions including travel booking, expense reporting, calendaring * Attends tradeshows including CosmoProf

* Had full accountability for driving and maximizing all sales opportunities * Reviewed sales goals vs. actuals weekly and provided feedback and coaching to members of the team. * Worked strategically to ensure sales targets are hit and development opportunities are provided to all brand ambassadors, optimizing both the retail and service business * Responsible for talent acquisition and retention through multiple methods of recruiting and freelance onboarding process from start to finish * Acted as point of contact between brand, freelance sales team, and retail store and is responsible for managing sales support and scheduling in-store training dates * Prepared payroll promptly and issued pay to all team members per payroll schedule.

* Maintain SKUs per Buyer's specifications for shelf tag requests, description changes, brand changes, style codes, feature codes, store classification changes, and markdowns * Request ad samples, complete sign requests, promo planners, and advertisement breakdowns by SKU * Work with vendors to support the planogram process, secure samples, gather SKU paperwork, maintain add/delete lists, perform label maintenance * Prepare and distribute planogram packets and manage fixtures with vendors * Prepare store memorandum requests and respond to helpdesk inquiries * Initiate RTV/Store to warehouse transfers at Buyer's direction * Pull and prepare reports from Access, SAP, or Merchandising systems

* Responsible for the day-to-day management and supply of tester orders for multiple store locations * Executed distribution center purchase orders * Leveraged SAP for the distribution of product for store promotions, ads, project activities, and planograms * Ran strategic business reports for Replenishment Analysts to ensure accurate product distribution