Nov 2007 — Now
Freelance Designer - Digital & Print · red penny design
red penny design offers solid, sophisticated and successful design solutions. Approaches each project with creative flair.
Clients: Oil & Gas Calgary, Canadian Rocky Mountain Ski Industry, Insurance, Home Builders, Clothing Brands
Responsibilities include:
• Developing concepts and communicating ideas
• Balancing strategic development with client business objectives
• Creative lead on a number of integrated online and traditional marketing campaigns
• Ensure designs are aligned with creative briefs and marketing strategy
• Provide quality assurance on all creative deliverables
• Ensure projects are sufficiently resourced, and delivered on time and on budget
• Establish and nurture good client working relationships
• Create new business development activities - social media media buys
Apr 2021 — Nov 2021
Visual Designer · Ball Retail Marketing
Ball Retail is a strategic marketing and branding agency.
• Provided creative approaches as well as attention to detail and quality under challenging deadlines - social media campaigns, franchise opening packages - brand & identity
• Worked independently and on a team under the direction of the Brands and Strategy Director/ owner - video editing in Premiere and After Effects and asset creation such as vector animations
• Designed campaign collateral including digital for mobile, print and video for social media and broadcast platforms - Advanced Photoshop skills, UX experience
• Able to meet and exceed project deadlines and commitments - Zoom, VPN, DropBox, package projects for vendors
Feb 2014 — Apr 2016
Visual Designer · ClearMotive Marketing Group
A member of 3 on Honda’s 2016 site relaunch - Honda Canada’s ATV & Side-by-side, responsive as well as conforming to (WCAG) 2.0 AA accessibility. I was responsible for the responsive and mobile concept creation and roll-out production - concepts based on desktop wireframes by Art Director. Created impactful imagery for many campaigns for Honda Motorcycles, ATV, Side-by-side, Marine and Power Equipment products.
Oct 2013 — May 2014
UI Front-End Designer · Intoria Internet Architects
Created several high-level brand UI concepts and CSS styling for client sites and worked with the Intoria UX team.
Sep 2013 — Jan 2014
Freelance Designer - Digital & Print · Harkus Communications Inc.
Concept development, designer for various Calgary-based businesses. I created and implemented strategic brands for various
purposes based on client needs.
Aug 2012 — Mar 2013
Graphic Designer - Digital & Print · MacLaren McCann
Effectively communicated many projects with art directors, other designers and writers to execute collateral for various accounts - Bayer CropScience, MARK’S, SAIT, Imperial Oil, General Motors etc. Worked cross-departmentally in order to transform studio needs into tangible design executions.
