Nicole Ginley
Social Media and Web Director · United Way of Salt Lake
SALT LAKE CITY, UTIn My Own Words
I am a writer and content creator. I believe that a good story can inspire people to push their limits and that brands have a story to tell. I am famous for making delicious but ugly baked goods, being that person you see running around town, spontaneously going to Canada, instigating ski trips, and documenting your stories.
Check out my work: https://nginleyh.wixsite.com/portfolio
Work Experience
Social Media and Web Director
United Way of Salt Lake2021 – Present
As the Web and Social Media Director, I oversee the person in the Social Media Manager role in addition to creating, managing, and building out web pages and our website strategy.
Social Media and Web Manager
United Way of Salt Lake2019 – 2021
Design and build webpages for uw.org, PromiseUtah.org, 211Utah.org, and ConnectUsAlliance.org that allow donors, volunteers, the community, partner organizations, and those seeking help find information, discover opportunities, donate, register for an event, and get involved with the United Way of Salt Lake work. Manage and create content for our social channels, United Way of Salt Lake and our early education initiative, 5 Before 5.
Content Manager
RootRez2017 – 2019
Wrote, created, and managed landing page content and marketing content for a hotel booking platform start-up. Worked directly with partners, such as Sundance World Filmfestival, Liftopia, KSL, and Alta Ski Area, to create custom booking platforms for their websites. Was the project manager for the building of two new client's booking engines: Liftopia and Hotel Association of New York City, both which had over 300 hotel pages that needed to be created. Managed the StayParkCity.com social channels, including Instagram, Facebook, Blog, Website, SEO pages, and email campaigns. The SEO pages I have helped create are directly attributed to 40% of our organic bookings.
Social Media Content Specialist
Ragnar Relay Series2016 – 2017
I develop and find content across all of the social channels that Ragnar owns including the blog, Facebook, Instagram, Twitter, Snapchat and YouTube. While in the office, I write long form blog posts for both the Trail and Road race blogs on inspirational runner stories, race course previews and other "only at Ragnar" content, work with partnership to build out sponsored social posts and coordinate our online contests. While at races, I take photos and write copy while following the race, look for shareable moments and tell the inspirational stories happening along the course.
Social Media Marketing Intern
Conqur Endurance Group2015 – 2016
I was part of a three-person marketing team that handled both the physical and digital marketing for the Skechers Performance Los Angeles Marathon, the LA BIG 5K and the Olympic Trials. I executed campaigns on social and email, coordinated where to place physical ads for the 5K, wrote the media guide for the marathon and updated web page content on both the Los Angeles Marathon site and LA trials site. This year, the marathon page is averaging 4,000 likes per month leading up to race day compared to the 600 average of last year. I also helped launch a new over-arching brand and new race.
Field Ambassador
Underdog Sports Leagues2014 – 2015
I work opening days of several sports leagues by making sure all the teams are checked-in and get their shirts. I also work promotional events and get the word out about Underdog at tailgates and 5 Ks.
Youth Program Specialist
American Red Cross2014 – 2015
I work on the ground level of a worldwide organization. I promote preparedness by teaching kids kindergarten-middle school about natural disasters and basic first aid. I also work on outreaching to schools in the area. In spare time, I help our communications department develop local content.
Digital Coordinator Intern
Blink Media2014 – 2014
I helped curate and create content for the Facebook pages for Ben White Orthodontics and the in-house brand. I also helped write media proposals for new clients.
Copy Writer
Allen Hall Advertising2013 – 2014
Selected out of 70 applicants to be a copywriter for the advertising agency on campus. Developed full campaigns and materials with teams of 7 for the Business School's New Venture Championship, Eugene Hilton, and the in-house brand.
Reporter
Sustainable Cities Initiative2013 – 2014
I updated the SCI blog to keep readers informed with the class projects going on in the city of Medford. Once a month, I wrote a feature article for the Medford Tribune.
Editorial Intern
Ski Magazine2013 – 2013
Wrote, fact checked, and edited articles for two magazines with readerships of 60,000 skiers.
Emerald Presents Team Writer
Oregon Daily Emerald2013 – 2013
Help plan events that brought attention to the changing format of the Oregon Daily Emerald.
Intern Copy Writer
SmartClick AdWorks2012 – 2012
In an intense 6 week internship, I learned the ins and outs of writing ads for Facebook and Google as well as creating landing pages for certain products. I also learned the background of several brands including prAna, Standlee Hay, and Rodizio Grill.
Social Media Intern
Happy Trunk2012 – 2012
I worked on updating and creating content for Facebook, Twitter, and Pinterest for a company that centered around kid's crafts.
Reporter
Oregon Daily Emerald2012 – 2012
Hired to cover the 2012 Olympic Track Trials. Wrote articles on the Nike Fan Zone, the most exciting events of the day (on the day Felix and Tarmoh had a dead heat), as well as many other events going on during the trials.
Writer
Ethos Magazine2012 – 2012
Learned about working for a magazine while writing a story on a Mennonite Baker.
Freelance writer
Pac12.org2011 – 2012
I wrote feature stories on athletes that are key players for their teams for pac12.org
Education
Interests
Industries
Activity
Recent posts, comments and shares.