Nicole Felix
Marketing Manager - Consultant · Baja United Group
Irvine, CA
Work Experience
Marketing Manager - Consultant
Baja United Group2018 – Present
• Managed and designed all websites and hosting platforms for Baja United Group, Baja United Wines, and Baja Unidos Cerveza. • Created marketing strategy plan alongside both B2C and B2B copy for 50+ eblast campaigns helping to engage 12,000+ Baja United Wines contacts with a 75 % increase of open and click rates. • Developed websites and marketing collateral for external clients including Cazcanes Tequila, Henry Park, and Quality Conservation Services.
Senior Marketing Specialist
Western Growers2018 – Present
• Executed eblast and drip campaigns to 8,500+ contacts, reporting metrics to leadership, and eliciting a 50% increase in open and click rates from the previous year. • Coordinated all insurance services marketing activities including, but not limited to, market research, marketing strategy building, content writing, social media, customer journey mapping, and copywriting to support lead generation, retention, and brand awareness. • Managed all event logistics related to Western Growers Insurance Services brand and analyzed ROI after each show while incorporating strategic plans for the year.
Brand Specialist
Evisions2017 – 2018
• Maintained company brand and product consistency across marketing and sales departments to support the generation of qualified leads. • Enhanced brand awareness through our social media channels including, but not limited to, scheduling posts, engaging with our audience, supporting strategic marketing campaigns, doing social listening, and monitoring our industry. • Created social media strategy plan and measured KPIs for the year tracking 50% increase from the previous year. • Collaborated with our events manager to highlight brand in booth design, giveaways, ads or promotional spotlights given with our sponsorships, vendor management, and product displays. • Designed and updated all creative brand assets with our designer such as templates, presentation decks, ads, layouts, landing pages, finance contracts, banners, social media images, and ad-hoc testimonial videos for both internal and external use.
Marketing Associate, Events
Evisions2016 – 2017
• Implemented digital collateral process for 60+ events around the country reducing print and shipping costs of printed materials by 75%. • Analyzed the ROI of each event and communicated results to key stakeholders. • Developed marketing and brand campaigns including custom copy for targeted emails, newsletters, and social media posts. • Managed company website, landing pages, and calendar for marketing related webinars leading to a 30% attendee increase and 20+ leads for the sales team each month.
Event Program Associate
Evisions2015 – 2016
• Developed and measured the ROI of mobile apps for annual Evisions hosted events. • Managed the presentations, agendas, and landing pages for internal and external events hosting anywhere from 150 to 8,400 attendees. • Strategically placed marketing collateral for 60+ yearly events and proposed new creative process improvements. • Created and communicated marketing strategy plan for all events to key stakeholders and leadership. • Facilitated all print and digital advertisement creation with the graphic design team.
Brand & Talent Development Coordinator
Oakley2014 – 2015
• Successfully managed and facilitated new hire orientation every two weeks for 20-60+ corporate office and manufacturing employees, which included presenting brand history, product details and demonstrations, and building relationships. • Managed internal branding initiatives, which increased ratings and reviews on Glassdoor by 30%. • Supported the execution of 12 company training, development, and leadership programs for 10-150+ employees through the ownership of all logistics and analytics. • Identified strategies and process improvements that increased the effectiveness of current programs.
Field Marketing Coordinator
Red Bull2010 – 2013
• Drove brand loyalty through sampling, interacting with consumers, educating on brand information and product benefits while overcoming objections. • Strategically planned over 600 unique marketing initiatives to reach key consumer groups out in the field as a product and brand expert. • Trained 10 new employees on job responsibilities, product knowledge, brand highlights, and company history as the stand-in team captain. • Organized and helped execute the 2012 Red Bull Paper Wings Campaign and 2011-2012 Super Bowl Campaigns in Orange County. • Raised brand awareness and drove consumer groups to numerous events including the 2011 Red Bull SoundClash in Las Vegas, 2012 Red Bull Soap Box Races, and more through strategic marketing engagement opportunities.
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